How Pricing Hurts Your Business & the Bigger Hidden Costs

Pricing hurts. Yes, it’s true it can be very painful when you don’t get it right. But it doesn’t need to be that way. I recently sat down with Kris Ward on her podcast Win the Hour Win the Day…listen to the episode.

Here’s what we discussed:

  • The most common mistake entrepreneurs make when it comes to pricing
  • How 1% improve can lead to 8% profit
  • Why eroding prices are often overlooked and dangerous

Most people struggle with price not just early on, but also as their business evolves, grows and shifts. Often they either forget or never really considered that as everything around pricing changes, so should the prices. Couple that with the fear they feel around changing prices and that’s where pricing hurts.

A few words about Win the Hour Win the Day podcast

Are you going full speed just trying to keep up? Do you feel you have more losses than wins?

So the big question is… how do stop that craziness. How do you get to your next WIN! Well, this her podcast is there to give you answers. She strives for real conversations about struggles, successes and tips… So you can get quicker, faster results, without the fluff. And get you to your next WIN now!

For years, Kris was always rushing to get to the next thing. There was always something that she had to learn before the thing she actually needed to learn. She felt like she was running in the wrong direction and moving even further away from her goals?

Enjoy our talk and much more on Apple Podcasts.


Connect with Janene

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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

Listen up! Don’t miss out. There’s a lot going on and you’ll want to be in the know. Follow my YouTube channel (rate it too please) so you don’t miss an episode of Live with the Pricing Lady or join my Email List.

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today!

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

By registering to this event you will be added to my email list and receive updates about these events. As well as other great pricing content and resources. You can unsubscribe at any time.

Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

Ever wondered...

Which customers .

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The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.