How Pricing Hurts Your Business & the Bigger Hidden Costs

Pricing hurts. Yes, it’s true it can be very painful when you don’t get it right. But it doesn’t need to be that way. I recently sat down with Kris Ward on her podcast Win the Hour Win the Day…listen to the episode.

Here’s what we discussed:

  • The most common mistake entrepreneurs make when it comes to pricing
  • How 1% improve can lead to 8% profit
  • Why eroding prices are often overlooked and dangerous

Most people struggle with price not just early on, but also as their business evolves, grows and shifts. Often they either forget or never really considered that as everything around pricing changes, so should the prices. Couple that with the fear they feel around changing prices and that’s where pricing hurts.

A few words about Win the Hour Win the Day podcast

Are you going full speed just trying to keep up? Do you feel you have more losses than wins?

So the big question is… how do stop that craziness. How do you get to your next WIN! Well, this her podcast is there to give you answers. She strives for real conversations about struggles, successes and tips… So you can get quicker, faster results, without the fluff. And get you to your next WIN now!

For years, Kris was always rushing to get to the next thing. There was always something that she had to learn before the thing she actually needed to learn. She felt like she was running in the wrong direction and moving even further away from her goals?

Enjoy our talk and much more on Apple Podcasts.


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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

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Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.