Understand Pricing

Pricing is a powerful tool and it is often overlooked. Here’s the thing, if you don’t understand pricing, but are doing it anyhow, one of three things is happening. First, your getting by on luck. You’re struggling much more than needed. Last, pricing is hurting your business. None of these is ideal.

George Grombacher invited me to join him on his podcast LifeBlood to discuss what that means for your business. George’s specialty is helping CxO’s, presidents and HR leaders provide financial wellness to their employees. It was a pleasure to sit down and answer his questions.

For the Difference Making Tip, scan ahead to 17:51! Here’s the link to listen to the episode.

Here’s what we discussed:

  • The problem, why we need to pay attention to pricing
  • What areas we focus on when doing a project
  • Staying aligned with your value and purpose
  • What you know about pricing, might not be right for your business
  • And much more…

Pricing projects can be big or small, short or long. It really depends on what needs to be done and who’s involved. What’s most important is that you get started on the improving what you’re doing with the prices in your business.

A few words about the LifeBlood

A Human flourishing podcast with a focus on money and personal development, featuring professionals and subject matter experts, released 10 times a week. The show that helps you get better, so you can live how you want. It was a pleasure to sit down with George and discuss some of the finer points of pricing.


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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

Listen up! Don’t miss out. There’s a lot going on and you’ll want to be in the know. Follow my YouTube channel (rate it too please) so you don’t miss an episode of Live with the Pricing Lady or join my Email List.

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today!

Janene Liston
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