Understand Pricing

Pricing is a powerful tool and it is often overlooked. Here’s the thing, if you don’t understand pricing, but are doing it anyhow, one of three things is happening. First, your getting by on luck. You’re struggling much more than needed. Last, pricing is hurting your business. None of these is ideal.

George Grombacher invited me to join him on his podcast LifeBlood to discuss what that means for your business. George’s specialty is helping CxO’s, presidents and HR leaders provide financial wellness to their employees. It was a pleasure to sit down and answer his questions.

For the Difference Making Tip, scan ahead to 17:51! Here’s the link to listen to the episode.

Here’s what we discussed:

  • The problem, why we need to pay attention to pricing
  • What areas we focus on when doing a project
  • Staying aligned with your value and purpose
  • What you know about pricing, might not be right for your business
  • And much more…

Pricing projects can be big or small, short or long. It really depends on what needs to be done and who’s involved. What’s most important is that you get started on the improving what you’re doing with the prices in your business.

A few words about the LifeBlood

A Human flourishing podcast with a focus on money and personal development, featuring professionals and subject matter experts, released 10 times a week. The show that helps you get better, so you can live how you want. It was a pleasure to sit down with George and discuss some of the finer points of pricing.


Connect with Janene

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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

Listen up! Don’t miss out. There’s a lot going on and you’ll want to be in the know. Follow my YouTube channel (rate it too please) so you don’t miss an episode of Live with the Pricing Lady or join my Email List.

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today!

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

By registering to this event you will be added to my email list and receive updates about these events. As well as other great pricing content and resources. You can unsubscribe at any time.

Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.