Live with The Pricing Lady!

Welcome to Live with The Pricing Lady, The Podcast. Let’s have a conversation about how to successfully:

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • Optimize price positioning to help you grow your business.

In this Pricing Podcast you’ll learn from successful, savvy and seasoned entrepreneurs & experts. You’ll also get simple tips and strategies from those who’ve gone before you. So listen, learn and enjoy making your business more profitable!


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The latest Podcast episodes…

Here you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that get in the way. I’m sure you’ll find interesting insights, great stories and tips.


How Can the Competition Have Such Low Prices & What Should I Do About It?

Over the years I have heard the battle cries  from businesses and sales people about how the competition has such low prices. “It’s killing our business. What can we do?” They cry.  Often they feel defeated and like they don’t …

Sometimes It's Just as Simple as Asking for More

“Sometimes it’s just as simple as asking for more.” These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of …

I Priced for Ease - Dr. Carrie O Graham

My biggest mistake of pricing was thinking that because it was easy for me, it shouldn’t cost a lot – ease based pricing. No it’s not a technical term but it something that many people do at the start. For …

Should I based my prices on the competition

Should I set my prices based on the competition? Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there’s less price transparency in the market, it may …

Improve Pricing

Pricing scorecard
Get insights into how to improve your business
Profit toolkit
Help you better understand price & profit
Objections checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

A most-trusted Business Strategist and Pricing & Value Expert for small businesses, entrepreneurs & startups and a Certified Pricing Professional. Firstly, my mission is to empower small businesses to build the business strategies that help them create, communicate and charge for the value they deliver. Therefore, helping them build more sustainably profitable businesses. That’s what I strive to achieve with the Pricing Podcast as well.

Do you want to improve your profits or gain more clarity and confidence in your prices? I’m curious what price or business related questions you have. So, share your questions with me then let’s see if we can get you some answers on the show.


Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.