Live with The Pricing Lady!

Welcome to Live with The Pricing Lady, The Podcast. For many businesses pricing seems like a great big mystery. Here we have frank conversations about pricing, how to do it better and how it helps you…

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • Optimize price positioning to help you grow your business.

In this Pricing Podcast you’ll learn from successful, savvy and seasoned entrepreneurs & experts. You’ll also get simple tips and strategies from those who’ve gone before you. Listen and enjoy making your business more profitable!


Follow the show on your favorite podcast directory.


Pricing Podcast episodes…

Here you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that get in the way. I’m sure you’ll find interesting insights, great stories and tips. Do you have an idea for a great episode for this pricing podcast – reach out and share your ideas.


From Hourly Rates to Bundled Value: The Power of Packaged Pricing on Live with The Pricing Lady
Hourly rates or packaged pricing, which is right for your business? People often start off with time-based rates (hourly or daily), it seems relatively simple and straight forward – at first glance. But when you look closer time-based rates can ...
Learn how to handle pricing objections in this episode of the podcast
Pricing objections will come, as a founder or business owner it’s important to prepare yourself (and your team) for when a client prospect says, “No thank you.” Whether it’s because it’s too expensive or they don’t know if they need ...
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes on Live with The Pricing Lady
Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again ...
Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns on Live with The Pricing Lady
Understanding value is the key to unlocking pricing and profits. Some aren’t sure how to “calculate” value, others struggle to communicate it, others don’t understand profit and some struggle with a combination. What I do know for a fact is ...

Improve Pricing

Pricing scorecard
Get insights into how to improve your business
Guide to answer question Should I put my prices on my website
Pricing Guide
Should I Put My Prices on My Website?
Profit toolkit
Help you better understand price & profit
Pricing objections
OBJECTIONS checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

A most-trusted Business Strategist and Pricing & Value Expert for small businesses, entrepreneurs & startups and a Certified Pricing Professional. And host of one of the best Pricing Podcasts. My mission is to empower small businesses and startups to build the business strategies that help them create, communicate and charge for the value they deliver. Helping them build more sustainably profitable businesses. That’s what I strive to achieve with the Pricing Podcast as well.

Do you want to improve your profits or gain more clarity and confidence in your prices? I’m curious what price or business related questions you have. So, share your questions with me then let’s see if we can get you some answers on the show.

This pricing podcast is built for you – help me make it great! And be sure to share it with your colleagues.


Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.