Living without Fear and Pricing

Pricing is fun…honest. I know most people dread the topic but once you get into it you’ll see it’s actually interesting, creative, and fun too. Living with fear and pricing will get in the way of your business if you don’t tackle the problem. I recently sat down with Esther Bürki on her podcast Living Without Fear..listen to the episode.

Here’s what we discussed:

  • My independent streak and where’s it’s lead me
  • Overcoming fear and the two types of fear
  • Starting my own business and why it took me so long
  • And much more…

Clients thank me all the time for helping them change their relationship to the topic of pricing. Not only do they feel more confident about what they charge but they enjoy it more. Probably because they’re not struggling with it. They know what to do and how, they see it for the creative, business boosting tool that it can be.

A few words about the Living Without Fear podcast

After many decades of struggling with herself, after a lot of psychotherapies and too many antidepressants, she had a breakthrough at 57. Esther finally realized how to master her emotions and feelings of imposter syndrome.

Season 1 teaches you all she learned, and in season 2, she interviews amazing women about their turning points in life.

Enjoy our talk and much more on Apple Podcasts.


Connect with Janene

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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

Listen up! Don’t miss out. There’s a lot going on and you’ll want to be in the know. Follow my YouTube channel (rate it too please) so you don’t miss an episode of Live with the Pricing Lady or join my Email List.

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today!

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.