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Live with The Pricing Lady!

Welcome to Live with The Pricing Lady, The Podcast. For many businesses pricing feels like a big ‘ole mystery. On this pricing podcast we have frank conversations about pricing, how to do it better and how it helps you to…

  • Charge for the value your offer brings clients.
  • Communicate value and price with more ease and confidence.
  • Grow your business, more profitably.

Learn from successful, savvy and seasoned entrepreneurs & experts. Get simple tips and strategies from those who’ve gone before you. Hear what they’ve tested out, what worked and what didn’t. And learn why. Listen and enjoy making your business more profitable!

 

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Pricing Podcast episodes…

With over 150 episodes over the past 5 years, you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that are holding you back. I’m sure you’ll find interesting insights, great stories and tips. Do you have a great idea for an episode for the show? Reach out and share your ideas.

Pricing Trends for Small Businesses in 2024 on Live with The Pricing Lady
Do you know what pricing trends to expect in 2024? As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed. People often mistake pricing as a “one-and-done” ...
3 Things You Must Do When Planning Price Increases on Live with The Pricing Lady
Ever wondered what key steps you’re overlooking when you’re planning price increases? Even when a business implements increases they rarely will achieve the full increase they intended. Often much is lost in the execution – leaving them with less than ...
Should I Offer Black Friday Deals on Live with The Pricing Lady
Black Friday deals – yay or nay? A few years ago I got an email from a client asking me to review “the attached” document. I opened it up to find a list of discounts and special offers she planned ...
From Vine to Wallet: Navigating Wine & Spirits Pricing on Live with The Pricing Lady
Have you ever looked at a bottle of wine and thought “Whoa. Ouch that’s pretty pricey!” Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine? ...
Interviews with Janene
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More about me

Hello

I’m Janene, The Pricing Lady!

A highly-trusted Business Strategist and Pricing Coach for female-led businesses, entrepreneurs & startups. And a Certified Pricing Professional. My mission is to empower women-led businesses and scale ups. like yours, to confidently create, communicate and charge for the value they deliver. Helping you build a more sustainably profitable business. That’s what I strive to achieve through my pricing podcast and working with clients like you.

Do you want to feel more confidence in your prices? Are you ready to learn more about how to improve pricing in your business? Then you, my dear, are in the right place. Let me be your guide.

I love hearing from my listeners and often get new ideas for great episodes from them. You can help me make it great! 

And be sure to share this popular pricing podcast with your colleagues.

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Pricing Podcast with Janene

© Copyright 2025 Janene Liston.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.