Live with The Pricing Lady!

Welcome to Live with The Pricing Lady, The Podcast. Let’s have a conversation about how to successfully:

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • Optimize price positioning to help you grow your business.

In this Pricing Podcast you’ll learn from successful, savvy and seasoned entrepreneurs & experts. You’ll also get simple tips and strategies from those who’ve gone before you. So listen, learn and enjoy making your business more profitable!


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The latest Podcast episodes…

Here you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that get in the way. I’m sure you’ll find interesting insights, great stories and tips.


Episode 100: Behind the Scenes with The Pricing Lady

Let’s take a look behind the scenes. In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat …

Celebrating the Show

Help me in celebrating the podcast, 99 episodes of Live with The Pricing Lady. When it finally dawned on me that I’d done nearly 100 episodes, I couldn’t really believe it. Have I really come that far and been doing …

5 Pricing Tips for Coaches to Build a Stronger Business

Calling out to all coaches, Here are 5 pricing tips for coaches to help you and your business. One of the people I had on this show earlier on observed that Coaches are terrible (in general) at valuing what they …

I Had Big Issues with Money, But Then My Whole Mindset Shifted

Most people have issues with money. In fact, for most young businesses owners money issues can be a huge hurdle. When it comes to your business, often the biggest thing standing in your way is you and it’s all happening …

Improve Pricing

Pricing scorecard
Get insights into how to improve your business
Profit toolkit
Help you better understand price & profit
Objections checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

A most-trusted Business Strategist and Pricing & Value Expert for small businesses, entrepreneurs & startups and a Certified Pricing Professional. Firstly, my mission is to empower small businesses to build the business strategies that help them create, communicate and charge for the value they deliver. Therefore, helping them build more sustainably profitable businesses. That’s what I strive to achieve with the Pricing Podcast as well.

Do you want to improve your profits or gain more clarity and confidence in your prices? I’m curious what price or business related questions you have. So, share your questions with me then let’s see if we can get you some answers on the show.


Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.