Live with The Pricing Lady!

Welcome to Live with The Pricing Lady, The Podcast. For many businesses pricing seems like a great big mystery. Here we have frank conversations about pricing, how to do it better and how it helps you…

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • Optimize price positioning to help you grow your business.

In this Pricing Podcast you’ll learn from successful, savvy and seasoned entrepreneurs & experts. You’ll also get simple tips and strategies from those who’ve gone before you. Listen and enjoy making your business more profitable!


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Pricing Podcast episodes…

Here you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that get in the way. I’m sure you’ll find interesting insights, great stories and tips. Do you have an idea for a great episode for this pricing podcast – reach out and share your ideas.


Should I Offer Black Friday Deals on Live with The Pricing Lady
Black Friday deals – yay or nay? A few years ago I got an email from a client asking me to review “the attached” document. I opened it up to find a list of discounts and special offers she planned ...
From Vine to Wallet: Navigating Wine & Spirits Pricing on Live with The Pricing Lady
Have you ever looked at a bottle of wine and thought “Whoa. Ouch that’s pretty pricey!” Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine? ...
Apologetic pricing was my first pricing strategy - Mandy Bronsil shares her pricing journey.
Apologetic pricing – a pricing strategy whereby your price reflects your thinking: “Dear Customer, I’m sorry that I need to charge you for buying my offer”. There’s an embedded “apology discount” factored into your prices. Does this strategy sound familiar ...
How Flexible Should Your Pricing Strategy be? On Live with The Pricing Lady
Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn’t merely a numbers game—it’s an art of balance. And finding that delicate balance between flexibility and complexity can make or break your ...

Improve Pricing

Pricing scorecard
Get insights into how to improve your business
Guide to answer question Should I put my prices on my website
Pricing Guide
Should I Put My Prices on My Website?
Profit toolkit
Help you better understand price & profit
Pricing objections
OBJECTIONS checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

A most-trusted Business Strategist and Pricing & Value Expert for small businesses, entrepreneurs & startups and a Certified Pricing Professional. And host of one of the best Pricing Podcasts. My mission is to empower small businesses and startups to build the business strategies that help them create, communicate and charge for the value they deliver. Helping them build more sustainably profitable businesses. That’s what I strive to achieve with the Pricing Podcast as well.

Do you want to improve your profits or gain more clarity and confidence in your prices? I’m curious what price or business related questions you have. So, share your questions with me then let’s see if we can get you some answers on the show.

This pricing podcast is built for you – help me make it great! And be sure to share it with your colleagues.


Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.