Live with The Pricing Lady!

Welcome to Live with The Pricing Lady, The Podcast. Let’s have a conversation about how to successfully:

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • Optimize price positioning to help you grow your business.

In this Pricing Podcast you’ll learn from successful, savvy and seasoned entrepreneurs & experts. You’ll also get simple tips and strategies from those who’ve gone before you. So listen, learn and enjoy making your business more profitable!


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The latest Podcast episodes…

Here you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that get in the way. I’m sure you’ll find interesting insights, great stories and tips.


The Role of Costs in Pricing

Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to …

For a Long Time Pricing Was This Big Mysterious Thing

“For a long time pricing was a great big mysterious thing. I didn’t understand where the numbers came from.” If you feel or felt this was then you’re not alone. Pricing is rarely taught, in fact most people don’t even …

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.”Who’s your target customer?” I asked.” Well, anyone.” They responded with proud smiles.”Oh no…here we go.” I thought to myself.When it comes to starting …

When the Price Is Too Low People Won't Believe in the Value

Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive – in fact it might be what’s keeping people from buying. They just don’t believe they’ll get the …

Improve Pricing

Pricing scorecard
Get insights into how to improve your business
Profit toolkit
Help you better understand price & profit
Objections checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

A most-trusted Business Strategist and Pricing & Value Expert for small businesses, entrepreneurs & startups and a Certified Pricing Professional. Firstly, my mission is to empower small businesses to build the business strategies that help them create, communicate and charge for the value they deliver. Therefore, helping them build more sustainably profitable businesses. That’s what I strive to achieve with the Pricing Podcast as well.

Do you want to improve your profits or gain more clarity and confidence in your prices? I’m curious what price or business related questions you have. So, share your questions with me then let’s see if we can get you some answers on the show.


Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.