School for Startups Radio Interview

​Do you know how to charge your service clients?

Do you understand and can you clearly communicate the value of what you deliver?

These are two of the topics I dug into when I was on School for Startups Radio with Jim Beach (start audio 34 min, 48 sec).

Jim and I met at the Fall New Media Summit in Austin, TX. Here’s a bit of what we talked about.

How to Set the Price

​There are many ways to set the price however people usually default to two standards. ​Beginning here we take a look at what they are, why we use them and why we should start somewhere else. We focus on value pricing – using our intuition and some analysis.

We talk about a few specific examples like pricing based on time. Or how to determine what is “fair”. How we have to also consider value in the context of the alternatives that are available – including doing nothing.

How to Get the Price

Setting the price is just one part of pricing. Often people stop here without really thinking about how they’re going to get the price they set. Jim specifically asked me how to set the price for coaching services and how to justify it.

We talk about the importance of knowing the customer as the first step in setting the “right” prices. Then we discussed some strategies you can use when customers challenge you on the price.

Enjoy the episode (start audio 34 min, 48 sec) and be sure to check out some of the other great interviews on School for Startups Radio.  Enjoy pricing!

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.