handle pricing OBJECTIONS


Do your clients say: “The price is too high” or “I’ll buy if you give me a discount”?

Build your confidence & close better deals!

How often do you feel clients object to your price?

Do you respond by trying to defend?

Maybe you just pretend, like it didn’t happen?


There are better ways to approach pricing objections than go on the defense. This guide helps you identify objections and respond better. The examples and scripts you’ll find in the guide have been tried and tested. Adapt them to your own style.

Confront your fear of hearing “no” – help yourself get to YES!

 Use tactical methods to help you remain calm and focus on value.
Feel more confident when it comes to how you handle pricing objections.

It’s no fun being at a loss for words.


Know what to say and how to use those conversations to get to the best result for you and your client. 

Do it with more confidence and ease.


For just 67 CHF you can handle pricing & other sales objections with more confidence.




ready to stop fearing objections?

What's Included

Unlock formulas to approach pricing objections the right way

Ignoring customers or arguing in defence whenever they reject a price is a sure fire way to not only annoy a customer, but lose a potential sale and feel bad.

The simple formulas to handle pricing objections will support you to engage with clients respectfully and tactfully. Helping you reframe their objections so you are more able to win the sale at a price that’s fair to you both.

Win-win for both is the result you want. And you need to know how to respectfully stand your ground.


Uncover the psychology behind your pricing guilt

You know you’re charging for the value you deliver. That your price is reasonable, but why is it so hard to discuss price?

Learn to champion your prices, and pivot your mindset to achieve your pricing goals. Often times the biggest obstacle when pricing objections arise, is your own mindset. You feel uncomfortable with the discussion and you have doubts about your own worthiness. 

Shift your mindset and you can shift the results.

Actionable tactics and strategies to use

Fearing the words “can I have a discount” or “your price is too high” will only keep you uneasy with pricing dread, even though these pricing objections are typical for businesses like yours, every day!

Plan for the inevitable, and stand up for the value your product or service delivers with these small but mighty steps that build your confidence. What you offer is of value. It’s up to you to believe in and be able to confidently communicate that value.

Belief in your offer combined with the right tactics and strategies – a recipe for success.


Release your price anxiety with multiple real life scenarios and scripts.  

Be prepared, NOT STUCK   the next time you’re faced with a pricing challenge!

Don't take my word for it. Read what others have to say about working with me.

“Our team has participated in several workshops and courses with Janene, and each time we’ve learned something new about pricing! Working with Janene has given us confidence to price our software and also helped us articulate the advantages to clients in negotiations. We warmly recommend working with Janene!”

Ingrid Stalder

Co-Founder Vanilla Plan AG

“Before working with The Pricing Lady, Expert! I had no idea what I should charge for my services. Janene helped me to see the value of my offer, and charge accordingly.  Thanks to her, I am now earning what I deserve. I would wholeheartedly and enthusiastically recommend her to anyone struggling with how to price what they offer.”

Kathy Patellis-Schmidt

Founder, Style Inc

“I had problems getting price packages correct: my clients always opted for the cheapest offering. I was stuck but Janene gave me the solution!

What a “Eureka” moment. I was laughing out loud – as what Janene suggested was so obvious – of course I just couldn’t see it myself. 100% ROI.”

Gunnel Bergen

Life and Career Coach

How I became The Pricing Lady

Like many people I didn’t know Pricing was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.

This deep interest led me to work through my pricing professional certification and made me Europe’s most trusted pricing expert for small businesses.

But there’s more to pricing than pure logic and an official certificate. What makes pricing so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. It’s a formula that combines logic, creativity and psychology.

One word of warning though: my passion for pricing is contagious! The chances are that working with me will cause you to get all excited about your pricing, too.

Ready to supercharge your confidence?

Get the 19 page guide for only 67 CHF, time to stop fearing pricing objections.


Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.