online course

in Your Customers.

Tailored online lessons that will improve your business and help you confidently conduct Customer Insight Interviews. This course was created for entrepreneurs, startups and small businesses who know they need to know their customer better but haven’t yet done the work. Learn from the skills and tactics I’ve learned from doing 1000’s of customer interviews.

Get the Customer Interview Prep Course.

What you'll learn

Course: How to Conduct Great Customer Interviews

Conducting Customer Interviews

In order to test all the assumptions and theories you’re making about customer’s wants, needs, desires problems and what they truly value YOU HAVE TO TALK TO THEM. Often the mistake people make is turning an interview into a sales discussion. That’s a no, no. Let’s look at yes, yes!

When done well Customer Insight Interviews help you understand the customer, so you can bring them better solutions and offers, in a way that works well for you both. You can speak “their language” and use “their words” to connect with them on a higher level. And you can understand how they make buying decisions and what they might be willing to pay.

And you’ll…

  • Reduce the risk of developing offers that they don’t want, need or value.
  • Improve the quality of your message & how it resonates with customers.
  • Enable yourself to set prices that are better suited to them and you.
  • Feel more confident about what you offer and what to charge.

Take advantage of my experience of having conducted 1000’s of customer interviews. There’s no need for you to re-invent the wheel. For just 147 CHF, it’s all here for you packaged up in a neat and tidy course.


The sooner you’re the EXPERT in YOUR CUSTOMER, the sooner your business will flourish!

Nice to meet you I'm Janene.

I’m known as the Pricing Lady. I’m a Business Strategist and Pricing & Value Expert. I’ll be your guide through this self-paced course. I’ve done 1000s of customer interviews over my career. In this course, you learn what I know. When you do the work, you and your business will grow. I can’t wait for you to get started.

Pricing and nearly EVERYTHING in your business must be rooted in a deep understanding of the customer.

Here's what other successful business owners have to say.

"Businesses must be queuing to get her input. I strongly recommend Janene to anyone setting up a business.”​
Gesa B.
"Well structured, easy to follow & fun! I've narrowed down my target customers. I have bigger clarity on what I can offer”
Marta K.
“I felt uncertain about approaching customers. Now I feel confident when reaching out & having those conversations.”
Benjamin G.
“Working with Janene has been a joyful, enriching and totally revealing experience.”
Catherine S.
“Before working with Janene, I used to worry about my pricing a lot.”
Pauliina R.
“When I started, I thought I was going to die. But I didn't... Janene will be there every step of the way to help you.”
Anna D.

Be the expert!
The sooner you do customer interviews, the sooner you reap the benefits.

© copyright 2024 | Janene Liston Consulting & Coaching

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.