The Price Point

Pricing is critical to building & growing a business..
More importantly, to Your Success.
You can't do it right, when you don't know how.

Monthly live events – get pricing insights & tips

I’m Janene, The Pricing Lady. Learn how build and execute your pricing strategy effectively and confidently.

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2024 Topics
August Are discounts and promotional offers effective in attracting and retaining new customers?
September 3 myths of raising prices that keep you from taking action
October Knowing when to talk price with your customers
November Is it better the undercut the competition or focus on value when setting prices?
More great topics coming your way soon!

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.