You’re Part of the Equation When it Comes to Better Pricing Decisions

Episode 6​7 | Live with the Pricing Lady (Thursdays 15.00 CET)

Better pricing decisions come with know how and experience. You are a big part of the equation when it comes to improving upon your pricing.

​In this episode of Live with the Pricing Lady, expert guest Sheila Balgobin shares with us her own pricing journey.

Sheila is a sleep and dream coach, specialising in dream interpretation. She combines 25+ years of experience as a holistic therapist with training a a psychotherapist to help people sleep better and use their dreams to make better life decisions.

She realized that including herself in that process and understanding the influence of that on her pricing made a positive impact not just on what she charged but how she felt about what she charged. She’ll share this and more.

Here are the highlights:
  • 1:00 Who’s Sheila Balgobin 
  • 2:25 How she got started
  • 3:38 A five-year was running the show
  • 7:42 Understanding the value of her time
  • 11:24 I have to consider what I need
  • 16:22 Sleeping poorly = worse decision making
  • 17:56 What do you know now, that you wish you knew then?
Great quotes from Sheila in this episode.

My inner child was saying… ” ‘Money is stupid and it never let’s me have anything.?’ That message kicked my financial butt… no matter how much I made.”

“I didn’t know that there was this inner 5-year old raging in regard to money.”

“As a therapist I’m about working with the whole person. Why wouldn’t I do that for myself?”

“It (the pricing) was appropriate for the person I was, but it’s not appropriate for the person I am. And I have to be cognizant of the fact that I need to charge something that’s allowing me to live.”

“When you are in a state of inner balance, that radiates outward and flows into every other part of life.”

Here are ways you can connect with Sheila and find out more about how she can help you sleep better.

  • Https://
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Remember better pricing decisions start with you. Enjoy!

More ways to connect with me and get great content:

Until next time Enjoy Pricing!

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

By registering to this event you will be added to my email list and receive updates about these events. As well as other great pricing content and resources. You can unsubscribe at any time.

Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.