You’re Part of the Equation When it Comes to Better Pricing Decisions

Episode 6​7 | Live with the Pricing Lady (Thursdays 15.00 CET)

Better pricing decisions come with know how and experience. You are a big part of the equation when it comes to improving upon your pricing.

​In this episode of Live with the Pricing Lady, expert guest Sheila Balgobin shares with us her own pricing journey.

Sheila is a sleep and dream coach, specialising in dream interpretation. She combines 25+ years of experience as a holistic therapist with training a a psychotherapist to help people sleep better and use their dreams to make better life decisions.

She realized that including herself in that process and understanding the influence of that on her pricing made a positive impact not just on what she charged but how she felt about what she charged. She’ll share this and more.

Here are the highlights:
  • 1:00 Who’s Sheila Balgobin 
  • 2:25 How she got started
  • 3:38 A five-year was running the show
  • 7:42 Understanding the value of her time
  • 11:24 I have to consider what I need
  • 16:22 Sleeping poorly = worse decision making
  • 17:56 What do you know now, that you wish you knew then?
Great quotes from Sheila in this episode.

My inner child was saying… ” ‘Money is stupid and it never let’s me have anything.?’ That message kicked my financial butt… no matter how much I made.”

“I didn’t know that there was this inner 5-year old raging in regard to money.”

“As a therapist I’m about working with the whole person. Why wouldn’t I do that for myself?”

“It (the pricing) was appropriate for the person I was, but it’s not appropriate for the person I am. And I have to be cognizant of the fact that I need to charge something that’s allowing me to live.”

“When you are in a state of inner balance, that radiates outward and flows into every other part of life.”

Here are ways you can connect with Sheila and find out more about how she can help you sleep better.

  • Https://
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Remember better pricing decisions start with you. Enjoy!

More ways to connect with me and get great content:

Until next time Enjoy Pricing!

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The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

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