(VIDEO) 3 things your customer might be saying, when they say “That’s too expensive!”

​Knowing what and how to charge your customers isn’t always easy.  There are many things that can get in the way, least of all yourself. When you’re challenged by a customer on price, ​worry and self-doubt can creep in.

​What do you do when your customer says that’s too expensive:

​Do you feel a sense of panic when your customer says you’re charging too much?

​Does it just seem easier to offer a discount​ rather than have a discussion with the customer?

​Are you frozen and ​unsure about what to do next?

You’re not alone!!

​It can be a tricky situation. By understanding what they might really mean and knowing what to do next you can handle such pricing discussions like a pro. ​Remember, ​just because a ​customer says that’s too expensive ​doesn’t mean they aren’t interested. In fact, because they asked how much you charge, you know they’re giving it some real consideration. ​ 

​What your customer might actually be saying

In this episode of a multi-part series we will take a look at what they might really be saying, because more often than not it doesn’t actually have to do with the price. Often they are working through the price-value balance and the great news is that you can help them​ with that.

​In this video we’ll take a look at 3 things you’re customers might really be saying when they say “That’s too expensive!”

​Share your experiences

We all have our “war” and success stories about how we’ve handled such situations.  I’d love to hear your experiences so be sure to ​share your story in the comments section below.  ​

​Plus, as I mentioned this is just the first installment. So, don’t miss out on ​Part 2 of what to do when your customer says “That’s Too Expensive!”. ​

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Janene Liston
Webinar: Is It Time to Raise Prices & How to Do It Effectively