Where to Go to Get More Visibility

​One of the things that can be most challenging in owning a business is gaining visibility, ​especially ​getting in front of your target market. ​There are many different ways to connect with your audience. ​In fact there are new sources popping up all the time; it can be a bit overwhelming. 

Visibility & Pricing

​Being visible is also important to ​your pricing. ​Let’s say you’ve built a great value communication. ​One that’s well focused on your target customer and your latest product. ​But you ​lack ​ visibility. ​That great message you’ve crafted isn’t getting to the right people. ​If you often ​hear “that’s too expensive” or “I don’t really need that right now”, this could be why. 

Being visible to your target market is as important to your pricing as knowing what you’re offering and to whom. ​Don’t discount how much impact ​visibility ​can have on the prices you charge.

​Coaching with an​ Expert

​We can all use guidance and help from time to time. When Amanda Berlin​ asked me to be on her show, I said “yes!” ​I joined her podcast, ​Empowered Publicity, to get some all important coaching. 

In this podcast we ​start with a bit about my background and how I’ve gotten to where I am now.  Then we shifted into the coaching, when she asked me “What’s most challenging now?” (​13min, 0 sec).  

​Then she asked me “How are you generating publicity now?” (14 min, 28 sec) ​

​Then we worked a bit on the clarity of my own call to action, when I do come into contact with people. Then we begin to explore what could I do more of, what could I do in a more enhanced way and what needs to be done differently. (18 min, 30 sec). 

One of the best things I’ve done in the past six months is develop my speaker (or media one) sheet. We talk a bit about that here, it’s a simple thing to put together. It’s also very helpful to people who are looking for speakers/interviewees. (27min, 18sec)

​We also spent a time discussing the potential for doing more online work in the form of live videos. (35 min, 45 sec) Then we move into priorities and setting some goals (40 min, 24 sec).

Grab your favorite beverage, sit down and enjoy Episode 163 of Empowered Publicity!​​

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.