Make Pin-The-Tail-On-The-Donkey Pricing A Thing of the Past

Episode 6​8 | Live with the Pricing Lady (Thursdays 15.00 CET)

​Pricing without reason.

When you’re just guessing at what price to charge it’s nearly impossible to have any sense of confidence about your price. You’ll hestiate in many aspects. Pricing without reason or guessing is what I call Pin-the-Tail-on-the-Donkey pricing.

Pin-the-Tail-on-the-Donkey was a popular party game at children’s birthday part​ies. It was a lot of fun but terribly frustrating to get it right. Your dizzy, ​pointed in the wrong direction and blind folded. Making it really difficult to do anything much less get the poor donkey his tail.

It’s also not how you want to set prices in your business. ​​For many businesses it is the reality. They simply don’t give pricing the attention it deserves and their business struggles as a result.

If you’re pricing without reason you’re in luck. ​I share with you how you can make it a thing of the past in this episode of Live with the Pricing Lady.

​Episode highlights:
  • ​0:51 In this episode​
  • 1:25 What’s Pin the Tail on the Donkey Pricing​
  • 3:18 Sign #1​
  • 4:30 Sign #2​
  • 5:37 Sign #3​
  • 8:01 Know how to​
  • 8:27 Prepare yourself​
  • 9:03 Know what’s changing
Great quotes from this episode.

“…when you’re doing pricing well in your business, it’s like having a map to get to a location.”

​”…if you have set your prices based on the things that matter to your customers, to yourbusiness, to you, then you will know why your price is what it is and you’ll feel moreconfident speaking about it.”

​”You have got to know what is changing and shifting and moving in your business.”

​Remember when it comes to pricing guessing isn’t good enough. Here’s the full transcript as well.


More ways to connect with me and get great content:

Until next time Enjoy Pricing!

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.