How to Keep the Price-Value Scale in Balance

Episode ​55 | Live with the Pricing Lady (Thursdays 15.00 Central European Time)

​The price-value scale and what it means to pricing in your business.

When it comes to customers asking for discounts the urge to simply say yes can be hard to resist. Let’s face it’s an easy thing to do. And ​ (what feels like) an easy way out of a potentially ​uncomfortable discussion. ​Some businesses are even tempted to preemptively offer a discount. 

​Unfortunately the downsides of discounting unnecessarily are significant for you, your business and your customers​.

That’s why ​this episode of Live with the Pricing Lady ​dedicated to helping you understand how you can keep the price-value scale in balance.

  • What is it? 
  • How it can help you? And tactically, 
  • What does it mean you should be doing?

​Enjoy the full episode right here.

Join us Thursday April 22, 2021 at 15.00 CEST (09.00 US East Coast time) for the live show.

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Until next time Enjoy Pricing!

WTP Workshop on Iphone (1)

Do you Understand what Your Customers are Willing to Pay?

Join the Online Workshop August 17th.