Face Your Pricing Fears and Transform Your Business

Episode 72 | Live with the Pricing Lady (Thursdays 15.00 Central European Time)

It’s time to face your pricing fears.

When it’s your own business, pricing and fear often show up as a dynamic duo…and not in a good way. It’s a major reason why many young businesses struggle so much to get to a sustainably profitable state.

You have to recognize when fear is getting in the way and take steps to move through the fear. Only then can you shift things and start to transform your business.

That’s what’s happening in this episode of Live with the Pricing Lady and this weeks expert guest, Jo Ellen Newman. Jo Ellen is a transformation expert and owner of Transforming Your Tomorrows. She’s going to share with us her own pricing journey and how she’s handled her own pricing fears.

Here are the highlights:
  • 0:56 Who’s Jo Ellen Newman?
  • 5:28 What was it like when first faced with pricing in your business?
  • 6:43 Raising her prices
  • 14:00 Facing fear = Transformation
  • 17:32 Stepping into the vision of yourself
  • 21:36 Main takeaway of episode
  • 22:44 Advice to younger self (those just starting biz)
​My favorite quotes from this episode:

“Pricing was like…I called it Clueless in Seattle. Like the movie Sleepless in Seattle but only I was clueless.” Jo Ellen Newman

“I shared it [my prices] with a coach one time. She looked at me like I had four heads and said “You need to raise your prices.” Jo Ellen Newman

“How do I solve my fears? How do I solve myself doubts? How do I stop that imposter syndrome? those three things were chunks of emotions that I learned to say, this is not real. It may appear as fearful, but that’s your mind chatter. The false evidence appearing real like.” Jo Ellen Newman

“…pricing was the biggest hurdle. It really was for me, making sure that I was clear on that and clear within myself first and then looked at the market because the self image ​was what held me back.” Jo Ellen Newman

“​Once you decided to change your prices, you ​stepped outside that comfort zone and into this vision of yourself​.”  The Pricing Lady

“you can do the inner work, but if you don’t take the action with the new, you, then you really haven’t done the inner work. You haven’t, um, move beyond the fear, right?” Jo Ellen Newman

“That mindset has to translate into action.” Jo Ellen

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Until next time Enjoy Pricing!

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

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Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.