Learn more about how to start setting prices and improving profit.

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Pricing Objections Guide | The Pricing Lady
Pricing Objections
Guide With Scripts

Struggle with what to say when your prospect objects to your prices? My Pricing Objections Guide has you covered.

Pricing Mindset
Self-Paced Course

Explore what’s influencing your mindset and how you do pricing in your business, Identify what’s getting in your way with this intro course.

30 minute pricing speed coaching
Client Interviews
Self-Paced Course

Get ready to interview your customers – be the expert in what they value & how they make buying decisions.

Willingness To Pay | The Pricing Lady
Willingness-to-Pay
DIY Guide & Tool

Ever ask yourself how much are my customers willing to pay? My DIY guide & tool for willingness-to-pay will help you get answers.

Complimentary offers

Pricing scorecard
Where do you stand in terms of pricing?

Pricing Scorecard is a self-assessment tool that shows you what is working (and not) and how you can develop your pricing to grow your business more quickly.

Simple. Insightful.

Guide to answer question Should I put my prices on my website
Pricing Guide
Should I Put My Prices on My Website?

The decision whether or not to put prices on your website is a strategic pricing decision. With just 12 questions make the right decision for your business.

Putting power behind your decision.

Pricing toolkit
Get up close & personal with the numbers in your business.

My Pricing Toolkit helps you see how pricing can either make or break your business. The tools help you better understand how your pricing decisions impact your profits.

Pricing objections
Videos & checklist
“That’s Too Expensive”

Stumble around pricing discussions? How do you react when a client says,

“That’s too expensive!”

This video series and checklist helps you not be caught off-guard.

 
Guide & Ranking
How do I identify my ideal audience?

Confused by which target customer to focus on in your business? Too many to choose from? Use this ranking system to help you decide.

Evergreen webinar
What are the elements of a fair price?

Do you know what the components of a “fair price” are? You can’t set one if you don’t even know what it is. Find out now.

Pricing Questions
What questions to ask yourself when setting prices?

Often the hardest thing when it  setting prices is knowing where to start. These 8 questions will help you do just that.

Assessment Guide
Should I raise my prices?

Making adjustments is an important part of your pricing strategy. Use this guide to quickly assess whether now’s a good time to take action.

Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Don’t be AFRAID. Get PREPARED!

Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY Should I offer tiers/packages for different segments?
JUN 3 simple actions when pricing objections arise
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.