It’s no wonder you don’t feel confident about what you charge, you’re guessing at what your customers TRULY VALUE.
Thanks to the Customer Value Challenge I have run a survey and narrowed down my target customers. I have bigger clarity on what I can offer. I feel more confident in developing my business. I would recommend attending any of the programs, Janene has an enormous knowledge. And she takes care of you.
Founder, Classic Parts Finder
You’ll learn the EXACT strategies Janene has used in 1000’s of customer interviews to understand what they value most and to build the right pricing strategies. Over 10 days we have 3 live sessions, including live Q&A and mock interviews. You’ll research, pitch, create your interview guide, interview customers and gather value insights into your customers world.
This is not a price-setting program. This type of research will help you build your business and your pricing. Getting specific about who you’re targeting and being able to find out what they really want is a critical business leadership skill.
Small business owners who need to understand customers but are overwhelmed or intimidated by thought of interviewing them.
Startups who want to stop guessing & make life easier by knowing who their customers are and what they value.
Young businesses seeking a PROVEN, step-by-step process to understand customers & learn how they make buying decisions.
Remember what you learn here will take you forward now and be useful later on as your business develops and grows. This is an small investment in your future.
“I strongly recommend Janene to anyone setting up a business. Before our work I wasn’t sure if my idea of pricing was legitimate. After, I had a custom pricing model – now it feels like the right strategy.”
Founder, BURY | WALZ Healthcare Brand Consulting
Janene’s way of coaching suited me very well. I could prepare over a period of time with self-learning and afterwards run questions and ideas by her in one-on-one sessions. I enjoy her frank and caring way of support. Thanks heaps… highly recommended to those who wanna learn more about pricing and how to set their value right.
Founder Ganzheitliche Körpertherapien & Training
I did not know where to start my pricing at all. Now, I understand how pricing works much better. I understand my business figures and which factors I need to influence to affect pricing and revenue outcome. Janene exceeded my expectations.
Like many people I didn’t know Pricing was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.
This deep interest led me to work through my pricing professional certification and made me Europe’s most trusted pricing expert for small businesses.
But there’s more to pricing than pure logic and an official certificate. What makes pricing so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. It’s a formula that combines logic, creativity and psychology.
One word of warning though: my passion for pricing is contagious! The chances are that working with me will cause you to get all excited about your pricing, too.