When it comes to pricing, too many solo entrepreneurs believe they have to figure it all out on their own — that everyone else has it sorted, or that their struggles are a sign they’re doing something wrong. But the truth is, even the most experienced business owners have had to wrestle with tough pricing decisions, mindset blocks, and business missteps.
This playlist brings together some of the most resonant guest episodes from Live with The Pricing Lady. Each guest shares not just what they’ve done right, but what they had to learn the hard way — and how those lessons reshaped the way they price, position, and grow their business.
What makes these episodes stand out isn’t just the expertise behind them. It’s the honesty, the reflection, and the permission they give others to look at their own pricing with fresh eyes. These stories highlight what experience really teaches — that clarity, confidence, and profitability aren’t destinations, but evolutions.
Whether you’re just getting started or feeling stuck in your current pricing, you’ll find practical tips, strategic insights, and a boost of courage in each conversation.
Let these guests show you what’s possible when you own your value and lean into the lessons pricing has to offer.
What Listeners Say about The Pricing Lady Podcast
“The pricing journey for any business is just that… a journey! Janene and her guests give practical information with a conversational and fun delivery. I not only thoroughly enjoy this podcast but in every episode, I learn something new! Listen… and then go evaluate your prices!”
— Crackers_in_Soup
“Such an important topic. Pricing is a topic that so many business owners forget to pay attention to and yet it’s foundational! Thanks for sharing all your information.”
— KM98654
Pricing Resources Waiting for You
Is it time for you to raise prices, find out.
The first step towards raising prices is to understand if and when to raise what. The Price Check Workbook will help you think through that with guided questions to help you step-by-step.
Where do you stand with your pricing right now?
Use the Pricing Scorecard to get a quick, clear snapshot. It’ll help you see where you’re strong, where you’re stuck, and what to focus on next.
Want to explore what makes a price feel fair?
Watch the on-demand webinar Getting to a Fair Price. You’ll learn what makes pricing feel right for both you and your clients — and it’s the best way to preview what we cover in The Fair Price Formula and join the waitlist for the next round.
Not sure what’s the best way forward?
Book a free Discovery Call to talk through your pricing challenges and explore your next best step with Janene.
