Aligning the price to the value you deliver makes sense. More often than not businesses don’t really get there. They often find themselves selling a high value offer at a low value price. That’s precisely the predicament this week’s guest found herself in. This happens because they don’t understand the value of what they’re offering […]
The Importance of Aligning My Price to the Value I Bring Clients Read More »
Have you considered shifting away from time-based prices? You should. It’s quite common for people who offer services like coaching or consulting to use time-based prices (hourly, daily etc…). For most businesses such a pricing model doesn’t serve either the client or the business. From the clients side they’re often tempted to skip important steps.
Why I Quickly Shifted Away From Time-Based Prices Read More »
Have you ever said to yourself “I can’t charge that. I feel like an imposter”? Many business owners have and do feel that way. If you do then you’re not alone. It’s more common than you think. It’s not bad nor are you stuck with that. When it comes to pricing, most people don’t understand
I Can’t Charge that I Feel Like an Imposter! Read More »
Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It’s a thought process where you look at different aspects to
Price Setting IS a Thought Process Read More »
You can love your work and make money. This is what the gurus tell us right? Find your passion and do that. Then why are we so conflicted when it comes to charging for what we offer? I can’t charge people because this isn’t my real job. They won’t pay because I’m new. I bet
I Finally Got it: I Can Love my Work & Make Money Read More »
Many young businesses feel that competing on price is the best or even the only way to go. It’s typically the “go to” strategy early on. Often when a business is struggling they resort to lowering prices to solve the problem. But for small businesses being a low price leader is rarely a strategy that
3 Reasons Competing on Price Alone is Risky for Your Small Business Read More »
Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: If so, you’re not alone. These nasty discounting habits seem harmless and many people fall victim to them.. But just because others do it, doesn’t mean you should too. If this is what you’ve been
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits Read More »
Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer’s willingness to pay for something can be fickle. That’s one reason why an important part of pricing is to consider the message. The message your prices deliver. What
How the Clarity of Message Impacts Willingness to Pay Read More »
Raise profits (or even maintain)…that’s an important part of growing your business. To do that you’ve got to understand the things that influence your profits and know how best to leverage them. Your goal isn’t to raise profits just because you can. It’s to do so in order to continue to be there for your
Raise Profits in Your Business with Better Pricing Read More »
Value has an impact on pricing. Purpose and impact play a bigger role in how customers perceive value than ever before. Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. We are in
The Effect of Purpose & Impact on Pricing Read More »
© Copyright 2024 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
