small business

Apologetic pricing – a pricing strategy whereby your price reflects your thinking: “Dear Customer, I’m sorry that I need to charge you for buying my offer”. There’s an embedded “apology discount” factored into your prices. Does this strategy sound familiar to you? For most people feeling unsure about your prices is normal, but some people […]

Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn’t merely a numbers game—it’s an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it’s great to try and meet the specific needs of

Hourly rates or packaged pricing, which is right for your business? People often start off with time-based rates (hourly or daily), it seems relatively simple and straight forward – at first glance. But when you look closer time-based rates can be difficult to work with and they don’t actually serve you or your clients well

Pricing objections will come, as a founder or business owner it’s important to prepare yourself (and your team) for when a client prospect says, “No thank you.” Whether it’s because it’s too expensive or they don’t know if they need it or something else, knowing what to do next can feel confusing or even a

Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has

Understanding value is the key to unlocking pricing and profits. Some aren’t sure how to “calculate” value, others struggle to communicate it, others don’t understand profit and some struggle with a combination. What I do know for a fact is that the more you learn and understand the value, the more you realize it’s everywhere.

There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. But what is that and what keeps people from having it? Pricing and mindset are linked. You can know how to set prices but if you don’t believe you deserve them you will sabotage

Ready to break free from the ordinary? Many Startups are working on technologies that just a few years ago didn’t even exist. They weren’t even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get

As a business owner, you’ve probably heard the saying “You can be good, you can be fast, or you can be cheap. Pick two.” Is it really that simple? 🤔 Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren’t fast. And they feel pressured

Have you ever asked yourself, should I adjust prices for different geographies? Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions. And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost