pricing

Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to having a successful Pricing Strategy and […]

“For a long time pricing was a great big mysterious thing. I didn’t understand where the numbers came from.” If you feel or felt this was then you’re not alone. Pricing is rarely taught, in fact most people don’t even know there are people out there who are experts. Your job, one of them, as

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.”Who’s your target customer?” I asked.” Well, anyone.” They responded with proud smiles.”Oh no…here we go.” I thought to myself.When it comes to starting or running a business nearly every program, coach or consultant will ask you who are

Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive – in fact it might be what’s keeping people from buying. They just don’t believe they’ll get the value, because the price is so darn low. That’s what my guest learned and shared

There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to “leaking” profits, poor discounting habits are often the biggest drain. It makes sense to put more rigor and thought behind what you’re doing.

Over the years I have heard the battle cries  from businesses and sales people about how the competition has such low prices. “It’s killing our business. What can we do?” They cry.  Often they feel defeated and like they don’t have a chance to be successful because these “cowboy” competitors are in the way, with

“Sometimes it’s just as simple as asking for more.” These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower value. But most come to a point

My biggest mistake of pricing was thinking that because it was easy for me, it shouldn’t cost a lot – ease based pricing. No it’s not a technical term but it something that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is,

Should I set my prices based on the competition? Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there’s less price transparency in the market, it may feel like you’re missing out on a key piece of price setting information because you

Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and the uncertainty