Are your business profits in jeopardy? Years ago one of my bosses came to me and said, “Janene, you’ve got to help me. The management team is having a heated debate about what’s more important value pricing or transactional pricing. As I’m not the expert, I need to know what to tell them. So, which […]
Your Business Profits & The Leaky Bucket of Pricing Read More »
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If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
