Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: If so, you’re not alone. These nasty discounting habits seem harmless and many people fall victim to them.. But just because others do it, doesn’t mean you should too. If this is what you’ve been […]
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits Read More »
Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer’s willingness to pay for something can be fickle. That’s one reason why an important part of pricing is to consider the message. The message your prices deliver. What
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Raise profits (or even maintain)…that’s an important part of growing your business. To do that you’ve got to understand the things that influence your profits and know how best to leverage them. Your goal isn’t to raise profits just because you can. It’s to do so in order to continue to be there for your
Raise Profits in Your Business with Better Pricing Read More »
Value has an impact on pricing. Purpose and impact play a bigger role in how customers perceive value than ever before. Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. We are in
The Effect of Purpose & Impact on Pricing Read More »
Begin with a solid pricing strategy. When people ask me where do I start it’s usually with two things: a good understanding of your customer (and what they value) and a solid pricing strategy. My experience show most businesses are operating with an ad hoc strategy – they’re winging it. That’s just not good enough
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Pricing your offer is a challenge under “normal” circumstances but what if you offer isn’t like the “magic pills” everyone else is offering? It’s not that it’s not valuable it just doesn’t have that “sexiness” that others offer. Does that make it harder or easier to price your offer? How does it (or does it)
Pricing Your Offer When It Isn’t the “Magic Pill” Read More »
Your pricing model could be the thing killing your business and you don’t even know it. Most people believe pricing is simply a number they need to set. but In nearly all businesses there’s a model required behind that to arrive at what’s needed to execute and manage prices. If that’s not right or you’re
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Pricing is a powerful tool and it is often overlooked. Here’s the thing, if you don’t understand pricing, but are doing it anyhow, one of three things is happening. First, your getting by on luck. You’re struggling much more than needed. Last, pricing is hurting your business. None of these is ideal. George Grombacher invited
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Pricing is fun…honest. I know most people dread the topic but once you get into it you’ll see it’s actually interesting, creative, and fun too. Living with fear and pricing will get in the way of your business if you don’t tackle the problem. I recently sat down with Esther Bürki on her podcast Living
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Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than most businesses. You need to step outside
3 Reasons Why What You Know About Pricing Is All Wrong Read More »
© Copyright 2024 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
