Lasting success - on your own terms
Does the word “Pricing” make you cringe?
Maybe you prefer to avoid pricing?
Many entrepreneurs feel that way, but closing your eyes to pricing will only keep you stuck and slow your business down.
Let’s look pricing straight in the eyes and create you a business & pricing strategy together. A plan that helps you build a profitable business on your own terms and gives you the confidence to charge for the value you deliver.

Quick Start
Pricing Triage
Where to start with pricing?
Pricing Triage is your chance to ask your burning pricing questions. At the end of the call, you’ll understand what you can start doing differently to start feeling more confident.
You’ll get advice and recommendations to help you to take the next steps and start building success on your own terms.
Pricing Triage is a single 1:1 online consultation session (max. 2 hours).
Group Program
Build Your Own Pricing Strategy
Do you have a well-defined pricing strategy for your business? If not, this group program is made for you!
In only six weeks, you’ll understand how pricing will help you reach your business objectives.
You’ll build your own pricing strategy and gain confidence to charge for the value you deliver.
Group coaching program allows you to:
- Get clear on who you're targeting and what they value most
- Define the ideal customer journey
- Explore the market & competition
- Clarify your business objectives
- Define your pricing strategy


1:1 Coaching
Pricing Breakthrough Package
How do the many aspects of pricing affect your business? How to apply different tools and strategies to your business to make the biggest impact as quickly as possible?
Pricing Breakthrough Package is a customised service to build a complete pricing strategy and construct a price list for your main customer groups.
Bespoke 1:1 coaching allows you to:
- Define your business objectives
- Get clear on who you're targeting and what they value most
- Design your ideal customer journey
- Calculate the economic value your offers deliver
- Explore your position in the marketplace
- Create offers your customers value
- Build your pricing strategy and price list
Let's talk!
Boost your confidence and have the courage to charge for the value you deliver!
I’m your Business Strategist and Pricing & Value Expert. Let’s talk and map out your path to success.

Testimonials


I did not know where to start my pricing at all. Now, I understand how pricing works much better. I understand my business figures and which factors I need to influence to affect pricing and revenue outcome. Janene exceeded my expectations.
Kevin Mauer
Consultant


“Janene knows so much about pricing! She helped me solve my pricing challenges, and the work was very helpful for me and my business. It was absolutely worth every penny!”
Terri Creeden
Creeden Leadership Coaching & Consulting


“Before Janene’s pricing workshop I knew my self-worth but didn’t think people would be willing to pay that price. I was too nervous to increase my prices. A week after I put my prices up and have seen a positive reaction.”
Monika Mueller
Image consultant


Janene’s way of coaching suited me very well. I could prepare over a period of time with self-learning and afterwards run questions and ideas by her in one-on-one sessions. I enjoy her frank and caring way of support. Thanks heaps… highly recommended to those who wanna learn more about pricing and how to set their value right.
Ananda Staudenmann
Founder Ganzheitliche Körpertherapien & Training


“Women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It’s been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby…until it runs out of money.”
Vicki Kirn
Business Owner | Basel Bagel


“Before working with Janene, I used to worry about my pricing a lot. I felt my prices weren’t where I would want them to be but I didn’t know how to raise them. If I sensed a slightest hesitation from my clients, I started offering extras and discounts. Throwing in pony rides and cotton candy on top of the communications consulting services!
Working with Janene changed all that. She helped me build a framework that allows me to price my products and services easily and communicate my prices with confidence. Thanks to Janene’s help, I’ve been able to raise my prices. And it was fun and creative, too!”
Pauliina Rasi
Communications Consultant


“Pricing is central to the survival of a startup. Janene gave me the tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, professional and follows up until the customer has the help they need.”
Juan Lo Bello
Educator, Wine Curator & Pedalling Genius