The step-by-step process to adjust your prices and feel good doing it.
Raising your prices can feel like a risk. But it doesn’t have to be. This self-paced course gives you the tools, clarity, and communication strategies to raise (or lower) your prices with more confidence and keep your business moving forward.
Whether you’re overdue for a price increase, planning a shift, or responding to changes in your business, this course helps you:
With a proven process to guide your decisions
And understand the impact of your choices.
With strategies that help mitigate pushback.
Esther Bürki | Swiss Made Story
This 4-week, self-paced course walks you through each step of the process:
Understand what’s prompting the price change and how that influences your next steps.
Decide what changes to make, to which offers, and by how much. Do the math, evaluate the impact, and adjust as needed.
Build your rollout plan. Decide how and when to implement the changes — and how to prepare for possible objections.
Craft clear, client-respecting messaging using templates and strategies proven to work.
WHAT’S INCLUDED…
4 practical modules released weekly so you have time to implement
Downloadable workbooks
Access to the simulation tool
Lifetime access to the course platform (for the life of the program)
INVESTMENT: 450 CHF
If raising your prices helps you earn even 1,000 CHF more, this course will have paid for itself — twice over.
And you’ll have it for every future price change too.
Contact me if you’re interested in combining this course with a couple of 1:1 sessions.
Refine your personal pricing plan or get feedback on your client communication — directly with Janene.
This course is ideal for:
Solo entrepreneurs, micro-business owners, or startups
Those with a small number of offers and a simple model
Business owners (3+ years in) preparing for a price change — but unsure how to go about it
Note: This course does not cover how to set your prices, it’s focused on adjusting the existing ones.
Just your current offers and an open mind. You’ll identify if any extra research is needed along the way — and you’ll be guided in what to do next.
Hi, I’m Janene, aka The Pricing Lady. A Certified Pricing Professional and Business Strategist. I’ve helped entrepreneurs around the world confidently raise prices and build more sustainable businesses.
My mission?
To help you price with clarity, communicate with confidence, and earn more without the stress.
© copyright 2025 Janene Liston Consulting & Coaching
