pricing know-how for startups
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Build your Path to Sustainable Success
You can’t feel confident about what you don’t know
When you know what pricing is and what to do, you make better business decisions. Better decisions lead to a more successful business. You’ll feel more confident. Communicating your value and talking prices with customers is easier. Get on your way to pricing success.
In Pricing Know-how for Startups we look at...
what pricing is
it's difficult to excel at something you don't know.
why it's important
find out why pricing is the biggest profit lever & what it means.
why sooner is best
leaving it to the last minute can be painful and costly, but why?
where to start
getting started is often the hardest part let's make it easier.
I can absolutely recommend Janene!
She helped us to define and understand our services and the clients. It changed our mindset of pricing. It all works what she says.
EDNA SCHUR
Functional Medicine Practitioner & Founder of Academy for Open-Minded Medicine
Don't take my word for it. Read what others have to say.
“Women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It’s been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby…until it runs out of money.”
Vicki Kirn
Business Owner | Basel Bagel
“Janene has an incredible ability to really understand your business and help you put in place a meaningful commercial strategy. She helped me think critically not only about pricing but also my business value and impact. I recommend Janene to anyone who wants to take their business and commercial strategy to the next level.”
Tessa James
Founder
I did not know where to start my pricing at all. Now, I understand how pricing works much better. I understand my business figures and which factors I need to influence to affect pricing and revenue outcome. Janene exceeded my expectations.
Kevin Mauer
Consultant
How I became The Pricing Lady
Like many people I didn’t know Pricing was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.
This deep interest led me to work through my pricing professional certification and made me Europe’s most trusted pricing expert for small businesses.
But there’s more to pricing than pure logic and an official certificate. What makes pricing so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. It’s a formula that combines logic, creativity and psychology.
One word of warning though: my passion for pricing is contagious! The chances are that working with me will cause you to get all excited about your pricing, too.
