Pricing and High Ticket Strategy & Growth

Pricing and high ticket strategy and growth, is what I was speaking about recently with Extus Justin on his show. Extus is an expert in strategies and business growth when it comes to high ticket sales, so he wanted to pick my brain about pricing.

Here’s what we discussed:

  • How does pricing really work? Big or small companies what did you do?
  • Why do people struggle with pricing?
  • What excites you about what you do?
  • What type of companies have you worked with?
  • Why do you do what you do? Why’d you start your business?
  • Was it scary when you started?
  • What was the tipping point to lead you to leave the corporate world and go out on your own?
  • What’s one of your biggest learnings along the way?
  • How sometimes you have to unlearn some of what you know from your corporate days.
  • What skill has helped in your success?

Ok I really had to laugh at my answer to the last question. Obviously it was on the brain and I felt like I had reached a milestone. It was big for me. Ask me the same question again and I’ll give you a different answer today.  Ha!


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The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

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