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Most people misunderstand what pricing really is — and that misunderstanding leads them to take the wrong actions in their business. And adds to the struggle of getting started with setting prices for your business.

They think pricing is just about picking a number. But setting prices is actually a thought process. It’s about gathering insight, weighing different factors, and making an informed decision — one that supports both your business and your clients.

Confidence in your pricing doesn’t come from guessing or copying what someone else is doing. It comes from understanding why this price, and not that one. Why this approach is best for you, for your positioning, and for your audience.

That’s why I’ve curated this playlist — to help you understand what pricing really is and how to start building a stronger foundation for the decisions ahead. These episodes will shift how you think about price setting, guide you through important questions, and show you what factors to consider as you develop your pricing approach. So you know where how to get started with setting prices that are fit for your business.

And if you’re not sure where to begin, remember this:
Pricing always starts with a deep understanding of your customer.

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What Listeners Say about The Pricing Lady Podcast

“What I love about The Pricing Lady Podcast is how much value is packed into each episode…lots of tangible takeaways.”
— Rachel M, Executive Coach

“Pricing is such an important topic in business, yet often it’s given short shrift. Definitely tune in if you want to improve your profits!”
— GeraldineDcarter

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