The Importance of Pricing

The importance of pricing. Pricing often goes unnoticed until it’s too late. Pricing directly impacts the bottom line, unfortunately many business owners don’t understand how their business decisions affect their pricing and therefore their profits. I recently had the chance to talk with Kim Sutton, host of the Positive Productivity podcast and talk more about the importance of pricing…listen to the episode.

Here’s a few highlights from the show:

  • Janene’s journey
  • What’s the biggest struggle for small businesses in pricing
  • How do brand and pricing relate to one another
  • Are you a price taker or maker
  • The influence of money, success and worthiness
  • And much more….

When you as a business owner understand how pricing influences your business and how your business decisions influence pricing you become a savvier business owner. You can make better business decisions and do more business at the right prices.

A few words about the Positive Productivity podcast

Positive Productivity is NOT about perfection. When we stop worrying about perfection and instead focus on living as OUR authentic, transparent, entrepreneur selves, we can achieve our goals and make our dreams a reality. Listen as Kim discusses with her guests how to live a positively productive life in the areas of entrepreneurship, digital marketing, outsourcing, team building, online business, networking, relationships, work/life balance and more!


Connect with Janene

Website | Linkedin | YouTube | Facebook | Email List

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

Listen up! Don’t miss out. There’s a lot going on and you’ll want to be in the know. Follow my YouTube channel (rate it too please) so you don’t miss an episode of Live with the Pricing Lady or join my Email List.

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today!

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY Should I offer tiers/packages for different segments?
JUN 3 simple actions when pricing objections arise
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.