The Importance of Pricing

The importance of pricing. Pricing often goes unnoticed until it’s too late. Pricing directly impacts the bottom line, unfortunately many business owners don’t understand how their business decisions affect their pricing and therefore their profits. I recently had the chance to talk with Kim Sutton, host of the Positive Productivity podcast and talk more about the importance of pricing…listen to the episode.

Here’s a few highlights from the show:

  • Janene’s journey
  • What’s the biggest struggle for small businesses in pricing
  • How do brand and pricing relate to one another
  • Are you a price taker or maker
  • The influence of money, success and worthiness
  • And much more….

When you as a business owner understand how pricing influences your business and how your business decisions influence pricing you become a savvier business owner. You can make better business decisions and do more business at the right prices.

A few words about the Positive Productivity podcast

Positive Productivity is NOT about perfection. When we stop worrying about perfection and instead focus on living as OUR authentic, transparent, entrepreneur selves, we can achieve our goals and make our dreams a reality. Listen as Kim discusses with her guests how to live a positively productive life in the areas of entrepreneurship, digital marketing, outsourcing, team building, online business, networking, relationships, work/life balance and more!


Connect with Janene

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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

Listen up! Don’t miss out. There’s a lot going on and you’ll want to be in the know. Follow my YouTube channel (rate it too please) so you don’t miss an episode of Live with the Pricing Lady or join my Email List.

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today!

Janene Liston
Live Webinar The 5 Steps to Pricing Success