Live with The Pricing Lady!

Welcome to the Live with The Pricing Lady, The Podcast. Let’s have a conversation about how to successfully:

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • And optimize pricing to help you grow your business.

Learn from successful, savvy and seasoned entrepreneurs & experts. Get simple tips and strategies from those who’ve gone before you

More episodes…

Start with Pricing Early - Podcast Episode

We have a joke amongst pricing professionals that when pricing goes well, every one (all the departments like sales, finance and marketing) claims responsibility. When it’s not, they’re pointing fingers of accusation at one another. What’s also interesting is how …

When you know thy customer it’s easier to know the price. The number one mistake businesses make with their pricing is: …not taking the time to understand the customer. This usually comes in two forms, they are trying to target …

Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc. We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of …

Raise Profits with Better Pricing

Raise profits (or even maintain)…that’s an important part of growing your business. To do that you’ve got to understand the things that influence your profits and know how best to leverage them. Your goal isn’t to raise profits just because …

Get started with pricing

Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.

Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.