Live with The Pricing Lady!

Welcome to the Live with the Pricing Lady where our goal is to help you grow revenue & be profitable. Originally in video format only it’s been recently launched as a podcast as well.

Learn from successful, savvy and seasoned entrepreneurs. Broaden your understanding of how to grow your business and improve your profits. Get tips and strategies to build a more sustainably profitable business.

My goal is to help you turn your purpose into profits. In addition you’ll find blog posts and links to interviews with me on other shows. Enjoy!


More episodes…

Value has an impact on pricing. Purpose and impact play a bigger role in how customers perceive value than ever before. Traditionally we think of value being derived simply from the functions & features of a product or the outcome …

Begin with a solid pricing strategy. When people ask me where do I start it’s usually with two things a good understanding of your customer (and what they value) and a solid pricing strategy. My experience show most businesses are …

Jen MacFarland on Live with the Pricing Lady the Podcast

Pricing your offer is a challenge under “normal” circumstances but what if you offer isn’t like the “magic pills” everyone else is offering? It’s not that it’s not valuable it just doesn’t have that “sexiness” that others offer.  Does that …

What You Know Is All Wrong | Podcast

Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses …

Get started with pricing

Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.


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Janene Liston
Webinar: Is It Time to Raise Prices & How to Do It Effectively