Live with The Pricing Lady!

Welcome to the Live with the Pricing Lady where our goal is to help you grow revenue & be profitable. Originally in video format only it’s been recently launched as a podcast as well.

Learn from successful, savvy and seasoned entrepreneurs. Broaden your understanding of how to grow your business and improve your profits. Get tips and strategies to build a more sustainably profitable business.

My goal is to help you turn your purpose into profits. In addition you’ll find blog posts and links to interviews with me on other shows. Enjoy!


More episodes…

Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for …

Valentina on Live with the Pricing Lady

You can love your work and make money. This is what the gurus tell us right? Find your passion and do that. Then why are we so conflicted when it comes to charging for what we offer? I can’t charge …

3 Reasons Competing on Price Alone is Risky for Your Small Business | The Pricing Lady

Many young businesses feel that competing on price is the best or even the only way to go. It’s typically the “go to” strategy early on. Often when a business is struggling they resort to lowering prices to solve the …

Nasty Discounting Habits That Kill Your Profits: Why you do it and how to stop discounting for the wrong reasons.

Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: it was easy, you felt ashamed of your prices, guilty to charge that much, anxious or afraid to ask for …

Get started with pricing

Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.


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