Live with The Pricing Lady!

Welcome to the Live with the Pricing Lady where our goal is to help you grow revenue & be profitable. Podcast launch coming Aug. 2, 2021.

Learn from successful, savvy and seasoned entrepreneurs. Broaden your understanding of how to grow your business and improve your profits. Get tips and strategies to build a more sustainably profitable business.

My goal is to help you turn your purpose into profits. In addition you’ll find blog posts and links to interviews with me on other shows. Enjoy!


Latest episodes…

How the clarity of your message impacts willingness to pay

Live with the Pricing Lady  Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer’s willingness to pay for something can be fickle. …

The Impact of Geography, Culture & Behaviour on Pricing Sophia Syed

Episode 79 | Live with the Pricing Lady  Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc. We can learn so much by simply observing the world around us. Many years …

E78_SoarTo New Heights Overcome the Adversity of Your Own Thinking Kamille Cawley

Episode 78 | Live with the Pricing Lady  The adversity of your thinking. It’s something we all need to deal with at times. When it comes to your business overcoming your adverse thinking my be what’s needed to move forward …

E76_Raise Profits in Your Business with Better Pricing_REC

Episode 76| Live with the Pricing Lady Raise Profits. That’s an important part of growing your business. To do that you’ve got to understand the things that influence your profits and know how best to leverage them. Your goal isn’t …

Get started with pricing

Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.


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Get notified when the Podcast launches and episodes are released.

Live with the Pricing Lady the Podcast starts August 2nd.

Janene Liston
Live Webinar The 5 Steps to Pricing Success