Live with The Pricing Lady!

Welcome to the Live with The Pricing Lady, The Podcast. Let’s have a conversation about how to successfully:

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • And optimize pricing to help you grow your business.

Learn from successful, savvy and seasoned entrepreneurs & experts. Get simple tips and strategies from those who’ve gone before you

More episodes…

5 Pricing Best Practices for Your Small Business in 2022 and Beyond

What are the things that businesses do well to improve their pricing? That’s a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with …

One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don’t know …

I didn't really think about pricing

One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of …

The Role of Costs in Pricing

Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to …

Get started with pricing

Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.

Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.