Live with The Pricing Lady!

Welcome to the Live with the Pricing Lady where our goal is to help you grow revenue & be profitable. Originally in video format only it’s been recently launched as a podcast as well.

Learn from successful, savvy and seasoned entrepreneurs. Broaden your understanding of how to grow your business and improve your profits. Get tips and strategies to build a more sustainably profitable business.

My goal is to help you turn your purpose into profits. In addition you’ll find blog posts and links to interviews with me on other shows. Enjoy!


More episodes…

Pete Canalichio of BrandAlive on Live with the Pricing Lady

Price and brand are intricately connected. Both topics drive perceptions of value and customer behavior. We’ve all encountered brands that we thought, “No way would I ever pay that.” Thinking that those who pay that much for such a thing …

10 Signs It's Time to Change Even Raise Prices

Knowing when and how to raise your prices makes a huge difference in your profitability. There are many signs that indicate it’s time and reasons to do so. As with anything the better prepared you are, the better choices you …

Kamile Cawley on Live with the Pricing Lady

The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you’ll be faced with challenges. Some will exist due to your own …

Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer’s willingness to pay for something can be fickle. That’s one reason why an …

Get started with pricing

Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.


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Janene Liston
Webinar: Is It Time to Raise Prices & How to Do It Effectively