Help! How to Price My Course.

I sat down with Nafisa Mark on her show the Marketing Pod to talk about pricing in the context of how to “price my course”. Her show helps new & established online business owners gain visibility and sell with ease… without the overwhelm.

In this episode ​we spoke more generally about the challenges solopreneurs face when it comes to pricing their courses. 

Start at the beginning

We started at the beginning and so should you. ​Yes, when you begin your business you should begin with pricing early on. You need to know if your business model is feasible (i.e. if you can make the money that you need to). For that you need to do the math and the prices play a major role in determine revenue streams. ​In addition, setting prices will help you understand value and your customers better.

Why do solopreneurs get stuck in pricing

T​here are two major reasons. First, you don’t know how.  Pricing isn’t something we are taught how to do. That makes it difficult to feel confident about what you’re doing and how much to ask for. Reach out and get some help so you can do it with confidence.

Second, comes down to mindset. ​We often have mental blocks related to money, success and worthiness that ​impact what we do (or even the fact that we don’t do it) around pricing. ​To make it worse much of the time this mindset challenges are happening at a subconscious level making it harder to know how to “price my course”.

​Is having low prices the right thing to do

Nafisa and I also talked about our own experiences around the temptation to charge less when it’s really not necessary / doesn’t make sense. ​Almost all business owners feel a temptation to start with low prices – it’s an attempt to buy people into being your customer. But it feels icky, it usually doesn’t do your business any good and it destroys value. Better to start with the right prices and occasionally do something tactical.

Getting unstuck is a process

​Moving beyond the “stuckness” begins with being aware that there’s an issue. We have to stop and challenge ourselves. Become aware of the stories we tell ourselves that keep us held back. You have to look at your thoughts and actions, question them and determine where you need to do something different.

Only then will you begin to be free and feel more confident in what you charge.

​It’s all about the value

​When it comes to how to ​price your course, value is what it’s all about. Customers determine value which means you have to be clear who you are targeting and what they really value. Only then can you start to determine what the best price is. Not only that it will determine what you offer and how.

I had a great time talking with Nafisa and discussing these topics. ​​Here are some time stamps to get you started. Enjoy the conversation.

  • 0:25  Intro to the Episode
  • 3:48  Start with pricing early on
  • 5:29  Applying corporate experience to small businesses
  • 6:36  Why you get stuck in pricing
  • 7:49  Valuing yourself
  • 9:52  How to get unstuck
  • 12:23  Shifting your mindset
  • 16:54  Value-based Pricing

​Here’s the link to the download mentioned in the conversation. 

​Want to discuss how I can help you with your pricing?

Book a call

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

By registering to this event you will be added to my email list and receive updates about these events. As well as other great pricing content and resources. You can unsubscribe at any time.

Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

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Should I Put My .

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