Join the 10-day

Customer value challenge

hosted by the Pricing Lady

Starting February 1st

Become the EXPERT in your clients.

Pricing Is Rooted in a Deep Understanding of the Customer

It’s no wonder you don’t feel certain about what you charge, you’re guessing at what your customers TRULY VALUE.

Discover the EXACT strategies I’ve used in 1000’s of customer interviews to understand what
they value most & how they make buying decisions.
Be an EXPERT in your customers. Confidently charge for the value YOU DELIVER.
Join me, Janene, your Pricing Expert and challenge host.

Simply put, when you know what your customers value you can...


create better offers

tailored to what your customers really value


speak value

communicate confidently & connect powerfully


get better prices

by offering the right things to the right people


earn more money

close more deals and/or get better prices

Know thy customer. Know thy price.

Well structured, easy to follow & fun!

Thanks to the Customer Value Challenge I have run a survey and narrowed down my target customers. I have bigger clarity on what I can offer. I feel more confident in developing my business. I would recommend attending any of the programs, Janene has an enormous knowledge. And she takes care of you.

Marta Koncz

Business Owner

I was nervous approaching customers

Before I felt uncertain about approaching customers. After completing the Customer Value Challenge, I feel confident when reaching out and having those conversations. Janene is very well structured and presents topics professionally. Thanks to her, I understand pricing is also a state of mind.


Benjamin Grappin

Founder, Classic Parts Finder

5 Modules Over 10 Days

Who & Where

It's not always obvious where to start with interviews. We'll talk about different strategies. You'll research to create a list of individuals to reach out to.

Pitch to Book

Oh my, what to say when requesting an interview? Many people get stuck right here. We'll look at different approaches & you'll get example scripts.

Interview Qs

Working with a guide is helpful when doing interviews. Here you'll focus on creating your scripted guide and the questions you need to ask.

Conducting Interviews

There's an art to interviewing & I'll share with you my experience. You'll get proven tactics to your help interviews flow naturally and tips to help you get the best results.

Using the Results

It's great to gather information but what to do with it? I'll be sharing with you how to use the results in you pricing, what to watch out for and what to do next.

What we're going to do...

You’ll learn the EXACT strategies Janene has used in 1000’s of customer interviews to understand what they value most and to build the right pricing strategies. Over 10 days we have 3 live sessions, including live Q&A and mock interviews.  You’ll research, pitch, create your interview guide, interview customers and gather valuable insights into your customers’ world.

What you'll discover...
  • their biggest challenges
  • what they seek in a solution
  • what they value from suppliers like you
  • how they make buying decisions
  • their spending habits
What's it's not.

This is not a price-setting program. This type of research will help you build your business, understand what your customers value, know how they make buying decisions and help you set the right prices. Getting specific about who you’re targeting and being able to find out what they really want is the foundation of setting good prices.

Who this is for?

Small business owners who need to understand customers but are overwhelmed or intimidated by thought of interviewing them.

Startups who want to stop guessing & make life easier by knowing who their customers are and what they value.

Young businesses seeking a PROVEN, step-by-step process to understand customers & learn how they make buying decisions.

Starting February 1st

Join the next cohort for the 10-Day Customer Value Challenge. When you register you get immediate access to the FB Group and the Course Platform. You can begin with the “Getting Started material”.

On February 1st, the first content module will be released. 

Group session dates:

Live Sessions All – February 3rd, 7th & 10th

Live Sessions VIP Only – February 8th & 22nd

All sessions start 16.00 Central Standard European time

Most Popular

VIP Ticket

get lifetime access & Bonus Sessions too
197 CHF
  • Everything in basic AND –
  • Lifetime access to the program content and recordings
  • BONUS Pricing Mindset Module, live Zoom session & exercise recordings.
  • BONUS Zoom Pricing Power Hour post program

Basic Ticket

Customer Value Challenge
147 CHF
  • Access to course platform for 2 weeks during the challenge.
  • Live Q&A & the mock interview sessions on Zoom
  • Challenge workbook, email scripts, sample questions & example mock interview scenarios

Don't take my word for it. Read what others have to say about working with me.

I did not know where to start my pricing at all. Now, I understand how pricing works much better. I understand my business figures and which factors I need to influence to affect pricing and revenue outcome. Janene exceeded my expectations.

Kevin Mauer


When I started the challenge, I thought I was going to die. But I didn’t die, quite the contrary! If you don’t know how to start your business in the right way, and setting a price feels like a science fiction movie for you, don’t hesitate, sign up, and do this challenge until the end. You will discover a method that works, that reassures and that offers you a unique opportunity to project yourself as a real entrepreneur. Is it easy? No. Is it worth it? Absolutely. This challenge will change everything in the way you assess the value of your work, and Janene will be there every step of the way to help you. Thank you Janene.

Anna Descoterd


Janene’s way of coaching suited me very well. I could prepare over a period of time with self-learning and afterwards run questions and ideas by her in one-on-one sessions. I enjoy her frank and caring way of support. Thanks heaps… highly recommended to those who wanna learn more about pricing and how to set their value right.

Ananda Staudenmann

Founder Ganzheitliche Körpertherapien & Training

How I became The Pricing Lady

Like many people I didn’t know Pricing was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.

This deep interest led me to work through my pricing professional certification and made me Europe’s most trusted pricing expert for small businesses.

But there’s more to pricing than pure logic and an official certificate. What makes pricing so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. It’s a formula that combines logic, creativity and psychology.

One word of warning though: my passion for pricing is contagious! The chances are that working with me will cause you to get all excited about your pricing, too.

The Answers You Seek Aren't Hidden. Just Ask You Customers.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.