Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer’s willingness to pay for something can be fickle. That’s one reason why an important part of pricing is to consider the message. The message your prices deliver. What […]
How the Clarity of Message Impacts Willingness to Pay Read More »
We have a joke amongst pricing professionals that when pricing goes well, every one (all the departments like sales, finance and marketing) claims responsibility. When it’s not, they’re pointing fingers of accusation at one another. What’s also interesting is how often people leave pricing out of the discussion until the very last minute. Whether in
3 Reasons to Look at Pricing Earlier Rather than Later Read More »
When you know thy customer it’s easier to know the price. The number one mistake businesses make with their pricing is: …not taking the time to understand the customer. This usually comes in two forms, they are trying to target “anyone” or they are moving forward with untested assumptions about customers. This makes it very
Know thy Customer, Know The Price Read More »
Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc. We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least a dozen signs that read
Impact of Geography and Culture on Pricing Behavior Read More »
Raise profits (or even maintain)…that’s an important part of growing your business. To do that you’ve got to understand the things that influence your profits and know how best to leverage them. Your goal isn’t to raise profits just because you can. It’s to do so in order to continue to be there for your
Raise Profits in Your Business with Better Pricing Read More »
Value has an impact on pricing. Purpose and impact play a bigger role in how customers perceive value than ever before. Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. We are in
The Effect of Purpose & Impact on Pricing Read More »
Begin with a solid pricing strategy. When people ask me where do I start it’s usually with two things: a good understanding of your customer (and what they value) and a solid pricing strategy. My experience show most businesses are operating with an ad hoc strategy – they’re winging it. That’s just not good enough
5 Reasons Why You Need A Solid Pricing Strategy Read More »
Pricing your offer is a challenge under “normal” circumstances but what if you offer isn’t like the “magic pills” everyone else is offering? It’s not that it’s not valuable it just doesn’t have that “sexiness” that others offer. Does that make it harder or easier to price your offer? How does it (or does it)
Pricing Your Offer When It Isn’t the “Magic Pill” Read More »
Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than most businesses. You need to step outside
3 Reasons Why What You Know About Pricing Is All Wrong Read More »
Are your business profits in jeopardy? Years ago one of my bosses came to me and said, “Janene, you’ve got to help me. The management team is having a heated debate about what’s more important value pricing or transactional pricing. As I’m not the expert, I need to know what to tell them. So, which
Your Business Profits & The Leaky Bucket of Pricing Read More »
© Copyright 2024 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
