Live with The Pricing Lady

Episode 6​8 | Live with the Pricing Lady (Thursdays 15.00 CET) ​Pricing without reason. When you’re just guessing at what price to charge it’s nearly impossible to have any sense of confidence about your price. You’ll hestiate in many aspects. Pricing without reason or guessing is what I call Pin-the-Tail-on-the-Donkey pricing. Pin-the-Tail-on-the-Donkey was a popular […]

Episode 6​7 | Live with the Pricing Lady (Thursdays 15.00 CET) Better pricing decisions come with know how and experience. You are a big part of the equation when it comes to improving upon your pricing. ​In this episode of Live with the Pricing Lady, expert guest Sheila Balgobin shares with us her own pricing

Episode 66 | Live with the Pricing Lady (Thursdays 15.00 CET) How do I know the price of my book? You’d think that pricing a book is pretty straightforward. But there are, just like anything else, many different things that influences how you set the price. How you’re using the book in your offering. What

Episode 65 | Live with the Pricing Lady (Thursdays 15.00 CET) Dear startups and new businesses start with pricing earlier on.  Often when clients come to me they say “I’m not ready to talk about pricing yet.” Even though they’ve been at their business for months even years. Experience shows that pricing should should be looked

Episode 64 | Live with the Pricing Lady (Thursdays 15.00 CET) How can you make finding the right prices easier? By starting with a single target customer group.  Many entrepreneurs are afraid to choose a single target customer group. They fear by doing so they won’t sell to anyone else.  The opposite is true.  By

Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET) Words truly matter in pricing. Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see