Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc. We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least a dozen signs that read […]
Impact of Geography and Culture on Pricing Behavior Read More »
Raise profits (or even maintain)…that’s an important part of growing your business. To do that you’ve got to understand the things that influence your profits and know how best to leverage them. Your goal isn’t to raise profits just because you can. It’s to do so in order to continue to be there for your
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Value has an impact on pricing. Purpose and impact play a bigger role in how customers perceive value than ever before. Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. We are in
The Effect of Purpose & Impact on Pricing Read More »
Begin with a solid pricing strategy. When people ask me where do I start it’s usually with two things: a good understanding of your customer (and what they value) and a solid pricing strategy. My experience show most businesses are operating with an ad hoc strategy – they’re winging it. That’s just not good enough
5 Reasons Why You Need A Solid Pricing Strategy Read More »
Pricing your offer is a challenge under “normal” circumstances but what if you offer isn’t like the “magic pills” everyone else is offering? It’s not that it’s not valuable it just doesn’t have that “sexiness” that others offer. Does that make it harder or easier to price your offer? How does it (or does it)
Pricing Your Offer When It Isn’t the “Magic Pill” Read More »
Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than most businesses. You need to step outside
3 Reasons Why What You Know About Pricing Is All Wrong Read More »
Are your business profits in jeopardy? Years ago one of my bosses came to me and said, “Janene, you’ve got to help me. The management team is having a heated debate about what’s more important value pricing or transactional pricing. As I’m not the expert, I need to know what to tell them. So, which
Your Business Profits & The Leaky Bucket of Pricing Read More »
“It took me a long time to realize the value I delivered.” Reality is if you don’t value what you deliver your customers, chances are no one else will either. Too often business owners don’t really believe in what they deliver. On the surface they say and do seemingly the right things, but at
It Took Me a Long Time to Realize the Value I Delivered Read More »
Episode 77 | Live with the Pricing Lady Your personal traits impact pricing there’s no doubt. But there’s more to it than meets the eye and you might not even know it’s going on. The way you think and behave with money influences not just life but also business. It changes your view of the
How Your Personal Traits Impact Pricing & Business Read More »
Episode 53 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) Time-based pricing: yeah or nay? One of the things that holds many service providers back in their pricing is the idea that the value of their services is directly proportional to the time it takes you to deliver the service. Here’s what
Time is Just the Wrapper Your Service Comes In Read More »
