Expat Business Hero: Are You Worth What You Charge?

Are you an Expat Business Hero?

I recently was a guest on the podcast Expat Business Hero. Alex Congdon and I talked about some of the challenges of entrepreneurship and of course we talk about pricing. 

​Pricing and Worthiness

We talk about the link between pricing and worthiness. Especially in service based business this link can hold business owners back from what they want to achieve. ​We also talked about what to do when you find yourself brainstorming ways to lower the price. This is a common situation business owner find themselves in and it’s often not because they don’t deliver the value.  

​My Business Journey

Starting a business is by no means a simple task. Doing it in a foreign country dials up the level of difficulty. That doesn’t mean you don’t do it. It does mean that there are more obstacles to over come.

My own personal journey has been years in the making. When I got into pricing, I instantly recognized that I got into something that can deliver a lot of value in a unique way. There weren’t many people who specialized in this area. ​ ​

Pricing (as the biggest profit lever) was (and still is) one of the areas that most businesses haven’t fully leveraged. For entrepreneurs, pricing is an area that often brings about a lot of emotion and discomfort. I often thought to myself, “Could I do that as an ​entrepreneur?” However I was afraid to step out and take the risks that starting my own business required.

​With time I realized that I’d never know if I didn’t try. Which is why I finally decided it was time to find out.

​That and so much more…

​We talked about many other topics during our short conversation. How important it is to follow your heart. Why sometimes your word means a bit less than you thought. Moving to Basel. Moving from the corporate world to the entrepreneurial world.  ​How Alex and I met…by chance.

Listen to the podcast interview here and check out the show notes.​​​

​Until next time enjoy pricing!

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

By registering to this event you will be added to my email list and receive updates about these events. As well as other great pricing content and resources. You can unsubscribe at any time.

Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.