Top 10 Reasons You Struggle with Pricing
Top 10 Reasons You Struggle with Pricing

​Why do you struggle with pricing? ​​Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why ​it feels so difficult to set prices is important. Understanding ​how to charge your customers confidently …

Find out more
The Pricing Lady Interview on Empowered Publicity Pocast
Where to Go to Get More Visibility

​One of the things that can be most challenging in owning a business is gaining visibility, ​especially ​getting in front of your target market. ​There are many different ways to connect with your audience. ​In fact there are new sources …

Find out more
Let Pricing Supercharge Your Brand on Branding the Experience
Let Pricing Supercharge Your Brand

​Pricing is everywhere. One of the things I love about pricing, is that it ​​touches nearly every function ​in a company. ​It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having …

Find out more
Understanding Customer WIllinginess To Pay
Scary Moment of Truth: What’re Customers Really Willing to Pay?

Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your …

Find out more
031: How to Create a Financial Margin to Give Back with Janene Liston
Frickin’ Awesome Entrepreneur Podcast & the Pricing Lady

​ Did you know, you’re frickin’ awesome? Me too! ​I was recently on the Frickin’ Awesome Entrepreneur podcast with Alissa Daire Nelson from Daire Success Coaching. She’s a specialist in Strength’s Finder. A concept that I really love and embrace …

Find out more
English Radio show Interview
Janene on the English Radio Show

Live on Radio X, it’s Janene the Pricing Lady. Listen to my interview on the English Radio show. I must admit that was the first time I was on the radio. It felt kind of cool. In this short interview, …

Find out more

Podcasts that have featured The Pricing Lady

Sorry, we couldn't find any posts. Please try a different search.

More about me


I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.

Get started with pricing

Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing checklist
Be confident in your next pricing conversation
Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.