Blog

Expat Business Hero: Are you worth what you charge?
Expat Business Hero: Are You Worth What You Charge?
Are you an Expat Business Hero? I recently was a guest on the podcast Expat Business Hero. Alex Congdon and I talked about some of the challenges of entrepreneurship and of course we talk about pricing.  ​Pricing and Worthiness We ...
Find out more
Reason #4 - Pricing is all abut the math...not
Reason #4: Pricing Is All About the Math …NOT!
​“I can’t do pricing, I’m not good at math.” This is something I hear often from people about why they avoid doing pricing in their business. Avoidance isn’t a good strategy, you might even argue it’s not a strategy at ...
Find out more
I-Dont-Know-How-to-Set-My-Prices
I Don’t Know How to Set My Prices
​”I don’t know how to set my prices.” ​This thought (true or false) is what ​business owners often struggle with the most. Sometimes they don’t even realize it. In fact if you struggle when you’re asked what you charge, there’s ...
Find out more
School for Startups Radio
School for Startups Radio Interview
​Do you know how to charge your service clients? Do you understand and can you clearly communicate the value of what you deliver? These are two of the topics I dug into when I was on School for Startups Radio ...
Find out more
Mindset and Money_ Discovering Courage Podcast
Mindset & Money
​One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money.  ​​That story, your journey influences how you ...
Find out more
Get Pricing Right: Stop Trying to Sell Everything to Everyone
Pricing A Struggle? Stop Trying to Sell Everything to Everyone
​Getting pricing right feels difficult at times. ​​Repeatedly, ​we ​aren’t clear enough on who ​we’re selling to​ and what ​we’re selling. ​We get stuck in a vicious cycle of trying to sell everything to everyone.   ​This video is the ...
Find out more

Podcasts that have featured The Pricing Lady

Sorry, we couldn't find any posts. Please try a different search.

More about me

Hi

I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.

Pricing Podcast with Janene

Get started with pricing

WITH THESE COMPLIMENTARY OFFERS…
Pricing scorecard
Get insights into pricing overall in your business
Pricing toolkit
Your business needs to be comfortable with numbers
Pricing objections
Pricing checklist
Be confident in your next pricing conversation

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.