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Playlist cover featuring listener favorites
Listener Favorites Playlist: Top Pricing Picks
Pricing isn’t just about picking a number. And yet, that’s where so many business owners get stuck — not because they don’t care, but because they’re missing the bigger picture. These top 10 episodes reveal what listeners of Live with ...
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Playlist cover featuring top guest episodes
Playlist Lived & Learned: Top Guest Episodes on Pricing Journeys
When it comes to pricing, too many solo entrepreneurs believe they have to figure it all out on their own — that everyone else has it sorted, or that their struggles are a sign they’re doing something wrong. But the ...
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Pricing conversations
Confident Pricing Conversations: Best Episodes on Communicating Prices
Pricing conversations aren’t about proving yourself or defending what you charge. Yet that’s where many business owners instinctively go—especially when they feel uncertain. They come to me saying, “Janene, I need a list of reasons to justify my prices.” But ...
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Episodes on Confidence and Clarity from The Pricing Lady
The Inner Game of Pricing: Shift Your Mindset, Strengthen Your Prices
When it comes to pricing in your business, the biggest obstacle is often the one you don’t see: your own mindset. So much of what holds people back is happening at a subconscious level — fear, self-doubt, imposter syndrome, or ...
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Pricing Podcast Playlist with Janene Liston
Price Setting 101 Playlist: Get Started with Setting Prices
Most people misunderstand what pricing really is — and that misunderstanding leads them to take the wrong actions in their business. And adds to the struggle of getting started with setting prices for your business. They think pricing is just ...
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Top solo cast episodes from Live with The Pricing Lady
Top Solo Episodes on Real-World Pricing Challenges
Clear, practical insights — no guests, just me. These top solo episodes from my pricing podcast are some of the most played, shared, and saved from Live with The Pricing Lady — a clear sign they’re hitting the mark with ...
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More about me

Hi

I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.

Pricing Podcast with Janene

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Your business needs to be comfortable with numbers
Pricing objections
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