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Is Your Pricing Model Killing Your Business

Your pricing model could be the thing killing your business and you don’t even know it. Most people believe pricing is simply a number they need to set. but In nearly all businesses there’s a model required behind that to …

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Understand Pricing

Pricing is a powerful tool and it is often overlooked. Here’s the thing, if you don’t understand pricing, but are doing it anyhow, one of three things is happening. First, your getting by on luck. You’re struggling much more than …

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Living without Fear and Pricing

Pricing is fun…honest. I know most people dread the topic but once you get into it you’ll see it’s actually interesting, creative, and fun too. Living with fear and pricing will get in the way of your business if you …

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How Pricing Hurts Your Business & the Bigger Hidden Costs

Pricing hurts. Yes, it’s true it can be very painful when you don’t get it right. But it doesn’t need to be that way. I recently sat down with Kris Ward on her podcast Win the Hour Win the Day…listen …

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The Importance of Pricing

The importance of pricing. Pricing often goes unnoticed until it’s too late. Pricing directly impacts the bottom line, unfortunately many business owners don’t understand how their business decisions affect their pricing and therefore their profits. I recently had the chance …

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The Pricing Lady on the Off My Duff Podcast

Talking pricing with Duff Gardner host of Off My Duff Podcast. It was such a pleasure to be on the show with Duff. He and I met earlier this year at the New Media Summit (thanks to host Steve Olsher). …

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More about me

Hi

I’m Janene, The Pricing Lady!

I’m Europe’s most trusted pricing strategist for small businesses and a Certified Pricing Professional. My mission is to empower small businesses to build the pricing strategies that help them create, communicate and charge for the value they deliver and build more sustainably profitable businesses.

Do you want to improve your profits or gain more clarity and confidence in your pricing? Book your Discovery Call and we can talk about how we can work together to turn your purpose into profits.

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