Janene

profit

The power of profit: Why profit isn’t the bad word you think it is

Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about […]

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The Challenges of Pricing Your Own Services

In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And

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Apologetic pricing was my first pricing strategy - Mandy Bronsil shares her pricing journey.

Apologetic pricing – looking back, this was my pricing strategy

Apologetic pricing – a pricing strategy whereby your price reflects your thinking: “Dear Customer, I’m sorry that I need to charge you for buying my offer”. There’s an embedded “apology discount” factored into your prices. Does this strategy sound familiar to you? For most people feeling unsure about your prices is normal, but some people

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From Hourly Rates to Bundled Value: The Power of Packaged Pricing on Live with The Pricing Lady

From Hourly Rates to Bundled Value: The Power of Packaged Pricing

Hourly rates or packaged pricing, which is right for your business? People often start off with time-based rates (hourly or daily), it seems relatively simple and straight forward – at first glance. But when you look closer time-based rates can be difficult to work with and they don’t actually serve you or your clients well

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.