Janene

Negotiating with Confidence

Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant

Negotiating with confidence isn’t just a skill—it’s a necessity for anyone leading a business. Yet for many women, standing firm in pricing conversations feels uncomfortable, even risky. My guest, Carrie Gallant—CEO and Founder of The Gallant Leader™ Institute—has spent her career helping leaders find their voice at the negotiation table. From her early work on […]

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pricing with purpose with Anna Lundberg on The Pricing Lady Podcast

Pricing with Purpose: Building a Business That Works for You with Anna Lundberg

Pricing with purpose begins by defining what success really looks like for you. In this episode of Live with The Pricing Lady, I sit down with Anna Lundberg, business mentor and founder of One Step Outside. She helps high-achieving professionals design businesses that deliver both profit and freedom. Together, we explore how pricing and business

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Playlist cover featuring top guest episodes

Playlist Lived & Learned: Top Guest Episodes on Pricing Journeys

When it comes to pricing, too many solo entrepreneurs believe they have to figure it all out on their own — that everyone else has it sorted, or that their struggles are a sign they’re doing something wrong. But the truth is, even the most experienced business owners have had to wrestle with tough pricing

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Pricing conversations

Confident Pricing Conversations: Best Episodes on Communicating Prices

Pricing conversations aren’t about proving yourself or defending what you charge. Yet that’s where many business owners instinctively go—especially when they feel uncertain. They come to me saying, “Janene, I need a list of reasons to justify my prices.” But in most service-based businesses, price isn’t the core value your clients are buying. They’re looking

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Episodes on Confidence and Clarity from The Pricing Lady

The Inner Game of Pricing: Shift Your Mindset, Strengthen Your Prices

When it comes to pricing in your business, the biggest obstacle is often the one you don’t see: your own mindset. So much of what holds people back is happening at a subconscious level — fear, self-doubt, imposter syndrome, or old money stories. This playlist is designed to help you recognize those internal blocks and

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Pricing Podcast Playlist with Janene Liston

Price Setting 101 Playlist: Get Started with Setting Prices

Most people misunderstand what pricing really is — and that misunderstanding leads them to take the wrong actions in their business. And adds to the struggle of getting started with setting prices for your business. They think pricing is just about picking a number. But setting prices is actually a thought process. It’s about gathering

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Transparent pricing matters in every business but doesn't look the same for all businesses - let's look at what's right for you.

Building Trust Through Transparent Pricing: Why Openness Matters

Transparent pricing is one of the most powerful — and misunderstood — tools in your pricing strategy. In this episode of Live with The Pricing Lady, we cover how being open about your prices can help you build trust, create stronger client relationships, and feel more confident in your offers. And that there are different

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Pricing Psychology could be what's keep you from feeling confident.

Pricing Psychology Part 2: The Impact of What’s Going on in Your Head

When it comes to the psychology of pricing for entrepreneurs, what’s happening in your head often has a bigger impact and matters more than what’s happening in the market. In this episode, I dive into the internal side of pricing psychology —the beliefs, fears, and mindset traps that quietly sabotage your pricing decisions. From imposter

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