Assess your pricing strategy – is it setting you up for success—or holding business success back?
Or maybe it’s just limiting where you can go. Either way it might be the perfect time to make a change.
In this episode of Live with The Pricing Lady, we’re taking a look at how to review your pricing strategy to determine if there’s a need to make adjustments. Pricing isn’t just numbers—it’s a reflection of the value your offer brings customers. And it requires you to consistently assess the situation and make adjustments as things change so that you stay on top of market shifts, aligned with your customers and profitable.
When was the last time you paused to re-assess your pricing strategy? Join me as we explore seven essential questions that will help you refine what pricing for 2025. From recognizing market shifts to ensuring prices align with your value proposition, gain practical tools to make pricing decisions with more clarity and confidence.
Tune in to set the stage for a profitable and impactful 2025.
What to Listen out for:
- 01:08 Assess your pricing strategy
- 01:50 Look out for changes in key areas
- 06:34 How in alignment is your business
- 08:06 Reflecting on customers, market and your own habits
- 13:40 Conclusion and Next Steps
Favorite quotes from this episode
“…look at your offering (price position) on an individual bases. Then look at the entire offering all together. Sometimes when we adjust the price or a something new in the mix the prices don’t look correct any more.” Janene
“Your value proposition and pricing strategy should work in harmony. When you don’t update prices regularly (over time) you’ll end up with a gap between the two.” Janene
“Part of understanding (willingness to pay) is regularly talking and listening to your customers. …Uncover what they value most, what they’re willing to pay more for and what they see as unique in your offer.” Janene
“I am very cautious about using the phrase “having a competitive price” and instead “focus on having a price that is positioned properly or well in the marketplace”, because those are two very different things.” Janene

“Sit down and have a look at your habits around boundaries and policies related to pricing. If any aren’t working, make you have a plan to improve upon them.” Janene
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Get started improving your business. Beyond this pricing podcast there’s more for you to explore. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard to get a view of what’s working and not in your business. Ever wondered, “What’s a fair price?”, check out my on-demand webinar “Getting to A Fair Price“. Two great places to get started with pricing in your business today.
Get in touch with Janene, your Business Strategist & Pricing Expert. If you’ve got a business question that needs answering, a pricing challenge you’re facing or you have suggestions for future topics or guests, let me know. Your questions and insights often become episodes. Share yours with me and let’s see where it goes. Contact Janene.
Transform your business and life. My mission is to help you build a more sustainably profitable business. One where you can confidently charge for the value you deliver. Curious about my coaching and consulting offers, check them out. Let’s see how we can work together. Book a complimentary Call today!
Episode Summary
As we step into 2025, it’s the perfect time to take a moment to reflect on your pricing strategy – to revisit and refine your approach. Let’s dive into seven essential questions designed to help you critically evaluate and elevate your approach to pricing.
Why Assess Your Pricing Strategy
Pricing isn’t just about numbers; it’s a reflection of the value and mission behind what you do. When done right, it fuels sustainable profitability, supports your dreams, and enables you to make a lasting impact. However it’s not static, prices need to change as business needs change, the markets shift and you evolve along your journey. It’s important to adapt to ensure your pricing strategy aligns with your goals and ambitions.
Understanding – What’s Changing?
Take a moment to reflect on what’s changed in your business since you last reviewed your pricing. Nearly every business decision you make impacts pricing ( and/or profits) and you need to decide if you pass that change along or not. Whether it’s a new market strategy, rising costs, or operational shifts, these factors can directly impact profitability. Ask yourself: Do these changes call for a pricing adjustment?
But it’s more than just your business, consider whether your target customers have evolved. Have you narrowed your focus, expanded into new markets, or noticed shifts in their values and needs? Understanding these dynamics is key to keeping your pricing in line with your customers’ expectations.
Our offerings naturally evolve over time—be it products, services, or software. Ensure your pricing reflects these changes. Introducing something new often requires a reevaluation of existing pricing to maintain balance, coherence, and competitiveness.
Assess My Pricing Strategy for Alignment
Your pricing and value proposition need to work in harmony. As customer expectations and market conditions shift, it’s crucial to ensure your prices accurately reflect the perceived value of what you’re offering. Misalignment can creep in over time and lead to challenges.
Regularly engage with your customers to understand what they value and how much they’re willing to pay for it. This insight is invaluable in setting fair and profitable prices that resonate with your audience and reflect the true value of your offerings.
Positioning is everything. Are you aiming for premium, value, or niche positioning? Your pricing should reflect where you want to stand in the market. Only try to compete on price if that’s where you really want to be, if that’s what your customers are seeking. Align your strategy accordingly to differentiate and strengthen your brand.
Review Your Pricing Habits and Policies
Finally, reflect on your past pricing habits and policies. Are there any poor practices—like offering unnecessary discounts—that need to be addressed? Strong boundaries and clear policies help maintain the integrity of your pricing strategy.
Move Forward with Confidence
These seven questions offer a framework to assess your pricing strategy and make changes for the year ahead.
By addressing these critical questions and updating your pricing strategy, you’ll position your business for a strong and successful 2025. Remember, well-structured pricing can be the key to achieving your business dreams. Here’s to a prosperous year ahead!
I hope you find these insights useful as you refine your pricing approach. And if you’d like more tips, explore ThePricingLady.com, where you’ll find resources like our pricing strategy self-assessment tool to support your journey. Remember, effective pricing is a powerful step toward elevating your business success. Until next time, happy pricing!
And don’t forget: Listen to the full episode for even more in-depth advice! Tune in wherever you get your podcasts.